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When The Electrical Giant, Had Suffered Network Can Save Time 3D Tv Sony

When The Electrical Giant, Had Suffered Network Can Save Time 3D Tv Sony

When the electrical giant, had suffered network can save time 3D TV Sony

3D TV will be the next Walkman miracle? Sony CEO Howard Stringer plan to regain control of the digital and network era initiative in competition.

In 1946 from the ashes of postwar Japan, Sony, a consumer Dell Inspiron 9300 Battery company beyond the limits can bring. It famous in the world — a series of revolutionary products such as Walkman Walkman, the first CD player, there is the classic game platform PlayStation — changed the nature of the information from the manufacturing, packaging and consumer channels. However, Sony in the late 20th century, after 90 became no sense of direction, product development, chaos and no value. Worst of all, Sony began to refuse to keep up with the pace of change in the world.

Stringer’s task is made mistakes this giant of the 21th Century. The present value of his opportunity, and it is similar to the new Walkman 20 years ago — 3D technology field.

Shift from hardware to content

Stringer is not the first one to play to lead Sony into the digital and network era heavy people. Ten years ago, his predecessor, Nobuyuki Idei, Sony had already announced to the times from the analog audio source into the Internet age.

But too glorious history Querang Sony stalled. Although the Sony back in 2000 noticed the popularity of digital and network technology will set off the media consumption patterns of the revolution, but its way over the final product development behind closed doors did not win the favor of consumers, almost handed the advantage to the.

“In 2000, I will introduce the concept of digital technology company, but the company in this area attempt to face up to fail. We lead in technology of Apple, if the idea of product development right, we can fully dominated the market. But our network of media products are completely behind closed doors, immersed in self-neglect among the changes in consumers. “Stringer said.

Sony Walkman once again trying to build a media player in the digital age to contend with, and iPod, but the product development end go astray. Walkman digital version of Reloaded with beautiful man-machine interface, extensive online resources, but can not play standard MP3, can play an exclusive development of Sony Atrac audio.

Therefore, Sony CEO Howard Stringer took over after Sony began to Dell Inspiron 500m battery the past, “engineer Alone” product design, and turn to focus on consumer experience, emphasizing software design and development of the media library. His ultimate goal is to allow consumers to fully accept the offer of Sony hardware devices, software, services and content, without having to be looking for the other.

In this concept of promotion, in 2006 Sony started in conjunction with other electronics manufacturers introduced eight Blu-ray DVD format, and widely recognized by the industry. Amazing on Blu-ray DVD storage capacity, Stringer began to turn their attention to 3D. Under his leadership, the core product line of Sony began to spread around the 3D again. Bravia TV, PlayStation3 game console, Viao laptops and Blu-ray DVD players will be unified around the concept of 3D structure.

What’s different is that Sony is not alone in the development of 3D technology, including Panasonic, LG and other companies, including Toshiba, are moving in this direction. But Sony hopes to be more eager 3D technology is different is that other companies do not think the leap from 2D to 3D to allow consumers to further escalation of home audio-visual equipment, in particular, most consumers just upgraded to the current high-definition audio and video equipment.

If Sony can not allow most users believe they need to 3D product, Stringer led Sony’s efforts in this direction the foundation will disappear.

3D era’s biggest winner?

But no doubt, the highest in the consumer electronics realm of competition is leading a new consumption trend. To achieve this goal, some unconventional measures are usually necessary.

Sony brand has all the charm of which are on display at the Sony Museum. Born 1968, Trinitron (Trinitron) TV, at the time seemed almost inconceivable to bring consumers the bright colors; the same from the W alkm an original Sony Walkman, which is entirely of that era iPod! Or that the iPod is now the age of Walkman.

In a sense, 80 years (Reagan) and Sony’s reputation in the world and now enjoys worldwide success of Apple in a similar, although Sony has today no longer have the courage.

In Stringer seems glorious past has become history, Sony have to find a new direction. “If the company is still stuck in the past of thinking, then Sony will miss the future. Engineers, design-led thinking can be applied in 70-80 years, but now the network society, even if the hardware design is known for Companies must also be proficient in the software and the Internet. “

Sony’s continued efforts for several years turned to 3D, in the “Avatar” exhibition looked after the extraordinary significance. “Avatar” will bring 3D visual effects for the consumer market was shocked, Cameron frenzied interpretation so that all feel the 3D technology in audio-visual entertainment brought revolutionary changes. Sony Pictures CEOM ichaelLynton believe this represents the future. “This is more paintings before and after the Renaissance, as Toshiba pa3383u-1brs Battery’s painting brought to the world ‘perspective’. Since then the world becomes open up.”

In Stringer, future load 3D visual revolution will be based on 3D TV. 3D visual effects with the new Bravia TVs will formally listed in June this year, its working principle and the “Avatar” in the theater similar to the use of technology. Digital Edition W alkman learned lessons from the failure of the new Bravia3D television network for users to retain the rich video resources, such as Youtube, and a key access and more.

However, despite Sony’s current strategy is, and other content providers of resources complement each other, but Stringer is still hope in the future occupation of the terminal to control the player market channel effects for the future, “Sony Production” of digital content through these channels dominate the market . 3D products currently in the market, Sony has successfully guide the user to upgrade television cameras and projectors and other equipment. Sony Pictures Entertainment and other departments also announced its 3D content creation program.

If the 3D successfully replaced the multi-media, then there is no doubt that Sony will be the biggest winner in the new era.

Beacon of hope for other areas

In addition to TV terminals, Sony is also exploring 3D video media markets in the other the best starting point.

3D applications in the PlayStation platforms, Sony to see a more exciting things. Sony plans in the near future for all PlayStation 3 users to upgrade to users of Blu-ray DVD player before the 3D effect to the gaming experience. PS3′s competitors with the regular DVD format players, but this format DVD discs do not have enough storage space to support 3D effects.

3D technology of the present results is undoubtedly exciting, Dell Inspiron 8000 battery Sony faces the real test is how to allow consumers to fork out for these products. Consumers will welcome with open arms to these new technologies and services? The future of video entertainment is built entirely true 3D experience on top of it? These will be tested.

In another direction, Sony has also begun to explore the connection of product platforms and the Internet can bring a new experience. Stringer’s introduction in 2006 on the PlayStation game on that platform and network platform integration experience can bring. Now we can already use the Internet to download PlayStation 3 games, browsing information, watch video clips, and even buy and rent movies and TV shows. In January of this year, Stringer also announced the Sony Bravia TV and Blu-ray will explore DVD player networking capabilities.

“In this way, our customers can enjoy additional content and services. More movies, more TV shows, all information will be more. When we put these elements in some way to our product platform migration on, our products will become more valuable. “Stringer said.

Although the network used in the industry are still controversial, it is anticipated that will gradually become the mainstream 3D video mode.

But after all his hard work, once over to hold its traditional Sony is actively meet the 21st century consumer market and consumer habits, which is in 2005 when Sony VGP-BPS5 Battery took over as CEO of Sony promised to bring change.

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