Tatung & Magnetic 3D Ink Exclusivity Deal to Deliver “Glasses-Free” 3D Gaming Solutions to Casinos Worldwide
New York (PRWEB) November 17, 2009
Magnetic 3D and Tatung Company of the Americas today announced an exclusive partnership to develop turn-key, interactive and immersive glasses-free 3D display solutions for the casino gaming market. These solutions will allow casino game manufacturers to develop new games from the ground up and/or up-date their current line-up of popular games to incorporate Magnetic 3D’s revolutionary “Enabl3D” format , allowing end-users the opportunity to experience 3D content without the use of 3D eyewear.
Magnetic 3D’s Enabl3D technology offers game developers new revenue streams, and the opportunity to create entirely new 3D game concepts and 3D gaming experiences, while the technology is backwards compatible to support 2D games and content.
Magnetic 3D also announced its selection of Tatung as its US-based integration and engineering partner. Tatung will deliver an array of hardware solutions, from 3D gaming to digital signage, from its headquarters in Long Beach, CA.
“Working with best-of-breed partners has always been our mantra and Tatung is nothing short of the global leader in the electronics manufacturing industry,” said Tom Zerega, co-Founder & CEO of Magnetic 3D. “Having Tatung’s engineering and production capabilities behind Magnetic 3D will allow us to focus on our core competencies – - such as product development, marketing and support – - and, as a result, allow us to deliver turn-key, end-to-end 3D solutions globally through various distribution channels en masse.”
The companies will jointly unveil their debut glasses-free 3D display technology for slot machine gaming at G2E’s Global Gaming Expo. The showcase will include Magnetic 3D’s new Envolv™ product line, 22″ 3D touch monitors that transform 2D slot machines into interactive 3D gaming experiences (3D integration required). Magnetic 3D will be on-site to demonstrate its technology’s 2D/3D seamless and side by side playback features and backwards compatibility with legacy 2D games.
The event will take place from November 17th-19th at the Las Vegas Convention Center. The 3D displays and Enabl3D technologies will be available for viewing in Booth 3010.
“We are very excited to announce our partnership with Magnetic 3D and proliferating their E3D technology in the gaming market,” said Edward Chen Executive Vice President at Tatung. “We have already received very positive feedback from several gaming customers as well as orders on the overall solution. This points directly to the superior image quality of E3D Technology over other technologies, and the turn-key application support provided by the Magnetic 3D software integration team.”
As 3D blockbusters continue to boost box offices sales, attract new audiences, and garner attention for the 3D medium, Magnetic 3D and Tatung believe that 3D slot games will translate into great rewards for casino gaming manufacturers.
About Magnetic Media Holdings
Headquartered in New York City, Magnetic is the world’s leading end-to-end solution provider of auto-stereoscopic 3D displays and 3D digital media products and services. The Company’s patent-pending hardware and software solution modifies flat panel displays enabling them to show high definition 3D video content without the need for any special eyewear. This state-of-the-art platform not only provides the convenience of displaying traditional 2D content from any source but features the turn-key ability to seamlessly integrate, and present, an intense 3D viewing experience in the revolutionary E3D™ format.
Contact:
Scott Gerber
VP of Public Relations
212 747 0770 x101
About Tatung Company of America, Inc.
Founded in 1972, Tatung Company of America, Inc. is a worldwide provider of technologically advanced products, logistic solutions and manufacturing services. Based in Long Beach, California, Tatung distributes a variety of products and offers a full range of manufacturing services & solutions for the world’s leading PC & electronics original equipment manufacturers.
Contact:
John Sherry
National Accounts & Marketing Manager USA & Canada
Long Beach, CA
800-829-2850 x213
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Related 3d Games Press Releases
3D Screens Now Number Over 5,000 Worldwide
Cupertino, California (PRWEB) June 15, 2009
Someone flipped a switch on the topic of “3D” in 2009. In every industry from movie production to consumer electronics, the subject of 3D has been a main topic of discussion. Topics like Digital Cinema, Digital Cable and HDTV have begun to settle down and forward thinkers are now wondering what 3D means to their businesses.
While many people still wonder out loud if 3D is just a fad the way it was in the past, a growing number of people are well beyond this controversy – and they are putting their money where their mouth is. Investments are being made all across the board.
One piece of evidence – there are now over 5,000 digital 3D screens worldwide. And, the companies that are installing 3D equipment in theaters – RealD, XpanD, Dolby and Master Image – all report hundreds of orders in their pipeline.
Another piece of evidence – there are over 30 digital 3D movie titles in the works for 2010. There haven’t been this many 3D titles since the so-called “golden age of 3D” in the early 1950s. But, back then viewers had to suffer from primitive technology and pictures that gave people headaches. Furthermore, directors used cheap “stick in your eye” 3D tricks to show off the fact that the movie was in 3D.
The movie industry has learned their lessons and things have changed. 3D is now based on digital 3D technology, which uses new digital cinema projection systems. Digital 3D is rock solid and produces images that can truly make you feel you are there. Directors have learned not to over use 3D gimmicks and people in postproduction make better images that won’t give viewers a headache.
The most significant change is that theaters and studios figured out that digital 3D means more money. As such, digital 3D titles now include mainstream movies like UP from Pixar/Disney that proved good enough to open the Cannes film festival.
Now the rest of the digital entertainment value chain is taking notice. There are at least 16 standards, coordinating organizations and national research labs working on bringing 3D to the home. Many consumers may not know it, but many new digital televisions are already “3D ready”.
There are a few issues to deal with before digital 3D becomes a big market. One does not simply glue a second camera to the tripod and call it a day. Technical and product challenges exist everywhere still as the industries grapple with the subtle issues that digital 3D exposes. The fact that these challenges exist is good news for companies that want to get on the ground floor on some new opportunities.
A new market analysis report from DIGDIA takes a look at digital 3D entertainment in detail. The report called Digital 3D Entertainment – From Theater to Home, Why, How and Opportunities covers the market, technologies, products, issues and opportunities. A free excerpt can be downloaded at www.digdia.com.
About DIGDIA – digdia helps companies find growth opportunities, create winning strategies and business plans for companies in the digital entertainment value chain. Services include strategic consulting and market analysis with a balanced business & technical perspective. Topics covered include Digital Cinema, Digital Cable, Digital Home, Digital Consumer Electronics and Services.
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Samsung Celebrates its Worldwide Availability of Full HD 3D LED TVs
Samsung Electronics Co., Ltd., the award-winning innovator in consumer electronics, today celebrated the worldwide availability of the first-ever Full HD 3D LED TVs with a one-of-a-kind special performance by The Black Eyed Peas in Times Square. “Avatar” director James Cameron, who has been a crucial driver in furthering the development of 3D content, also joined today’s celebration. In addition, Samsung also announced footage from The Black Eyed Peas’ hugely popular The E.N.D. World Tour will be exclusively available in 3D for Samsung customers.
Samsung Electronics 3D LED TV global launch celebration in Times Square was filmed in 3D by James Cameron and Vince Pace’s production company Cameron/Pace, and streamed live via Dipdive.com, the popular lifestyle engine for music, arts, action and more. The Times Square surprise performance by The Black Eyed Peas kicked off Samsung Electronics’ global campaign to raise awareness for its 3D TV technology leadership, which also includes worldwide launch events and a global television advertising campaign. The Black Eyed Peas 3D footage joins the growing range of 3D content, including the most successful animated film franchise of all time — DreamWorks Animation SKG, Inc.’s (NASDAQ: DWA) “Shrek” film series — which Samsung will make available in 3D Blu-ray for the first time ever.
Together, these leaders in each of their respective industries showcase a commitment by consumer electronics, music and content organizations to bring the 3D TV vision to life in consumer homes everywhere. It also symbolizes the beginning of a new era of home entertainment.
“Last year Samsung created a new category in home entertainment by bringing LED TVs to the market, and now we are adding a new dimension to the category by adding 3D LED TVs,” said Boo-Keun Yoon, President of Visual Display Business Unit at Samsung Electronics. “3D is more than just a groundbreaking technology — it’s the future of television, and we are committed to bringing this total viewing experience to consumers everywhere with the best picture quality in 3D content possible.”
“We are excited to help launch the Samsung 3D LED TVs and give our BEP fans exclusive access to the performance not only via Dipdive.com, but through the 3D experience,” said will.i.am of The Black Eyed Peas.
Television Entertainment Arrives in Samsung 3D
Samsung’s 2010 3D TV lineup includes the LED 7000/8000/9000 Series, LCD 750 Series, and the Plasma 7000/8000 Series. Available this month are the 3D capable 46″ and 55″ LED C7000, followed by the remaining 3D TVs in coming months.
Samsung is also partnering with the world’s top entertainment brands to deliver content that showcases the LED TVs’ 3D picture quality with incredible depth and perfect clarity. The company recently joined forces with DreamWorks Animation to accelerate the worldwide deployment of in-home 3D to mainstream consumers, which includes a first-time feature-length, 3D Blu-ray version of DreamWorks Animation’s 2009 release, “Monsters vs. Aliens.”
In addition, Samsung and DreamWorks Animation announced earlier this week an expansion of their strategic alliance to feature an exclusive offering of the Company’s beloved “Shrek” film series — which to date has grossed over $2 billion in worldwide box office — in its entirety in 3D for the first time ever.
Marketing in a New Dimension
Samsung is waging a multi-dimensional marketing campaign to create greater awareness worldwide, and to communicate the experience of 3D in a variety of ways, including television commercials displayed on two-dimensional TVs.
The effort starts with the global phenomenon The Black Eyed Peas, which includes producing 3D concert footage from their The E.N.D. World Tour to be displayed at retail and be used in bundled 3D Blu-ray promotions with Samsung 3D LED TVs later this year. Samsung also deployed B-Boy dancers throughout New York City today to highlight the liberation of TV from 2D to 3D, and is aggressively utilizing print and out-of-home advertising, as well as an in-depth social media campaign.
Samsung also today revealed its 3D Cube, a mega screen display composed of 36 55″ LED 7000 Series 3D LED TVs outside The Samsung Experience in New York City. This is one of several 3D Cubes created by the company to build awareness for Full HD 3D LED TV around the world.
At the centerpiece of the campaign is a global TV commercial filmed by renowned director Sam Brown, that translates the immersion of 3D on a 2D TV screen. The commercial was shot in Buenos Aires and Iguazu Falls in Argentina, requiring 10 days of filming and a large scale production.
The ads will begin running in late March on every continent except Antarctica.
