Piranha Advertising Inc Launches Its Newest 42 Inch Screen 3D Technology
Lauderhill, FL (PRWEB) January 6, 2005
Following the recent introductions of the Piranha 3DÂ? and the Piranha Depth 3DÂ?, Piranha Advertising Inc (PAI) continues to stretch the boundaries of 3D technology with today’s debut of its first widescreen, high-resolution, 42-inch true 3D flat panel Â?Piranha MAX 3DÂ?Â? (PM3DÂ?).
Piranha’s new Max 3D, with integrated NTSC tuner and stereo speakers, feature ultra slim cabinetry and a chic, frame-like design, making them picture-perfect for viewing in high traffic areas, such as stadiums, shopping centers and exhibition halls. The PM3DÂ? system, projects 3D images about 3 and a half to 4 feet away from the screen, giving the viewer a true 3D experience without the silly glasses.
“Piranha’s plasma 3D products represent the future of display technology for the broadcast and Advertising industry and are extremely effective for users seeking video and computer 3D animated display solutions in a light-weight, space-saving format,” said Steve McLean, COO for Piranha Advertising Inc. “Our products offer a virtually limitless number of opportunities for Advertisers seeking new and more effective marketing solutions.”
The new flat-panel PM3D utilizes a pixel-by-pixel conversion system, resulting in precise, detailed images regardless of the video source. This exclusive technology automatically identifies the characteristics (film, video, mpeg etc) and resolution (480i, 480p, 720p, or 1080i) of the video content and instantly reproduces accurate, sharp 3D images. Proving that not all 3D screens are created equal, the new sets display crisp, stable picture images without video noise even when connected with non-HD video sources.
In addition, with Piranha’s 3D Conversion SystemÂ? technology, the sets deliver an outstanding 3D cinematic viewing experience by automatically detecting and minimizing motion artifacts caused when 24 frame-per-second films is transferred to 30 frame-per-second video.
“We are pleased to bring such an advanced, professional quality product to the consumer market,” said Gia Pino, vice president of marketing for Piranha Advertising Inc. “We were already planning on installing about 30 of the PM3DÂ?s in malls and shopping centers we have contracted across the United States by mid 2005Â? said Pino Â?but thanks to the extremely positive response we have received from advertisers, we expect to easily triple this number by the end of the yearÂ?.
Additional benefits of the PM3D� include built-in speakers with Bose� Acoustissmass® entertainment Speakers System, a 3D audio effect that deliver plenty of audio. (PAI) will start installing PM3D�s across the US beginning March 15th 2005.
Further information about (PAI) is available at www.piranhaadvertising.com.
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Cutting Edge 3D Technology Used in The Phil Spector Murder Trial
Simi Valley, CA (PRWEB) October 31, 2007
SMI is the leader in technological advancements in 3D animatics for the Motion Picture Industry and real estate development. Providing high quality 3D storyboards, (Previz) and sales and marketing animations for the pre-sale of large real estate projects. SMI has been offering Crime Scene Re-creations to the legal community for years. SMI can create any environment and objects that are relative to the case and apply motion and physics to reconstruct the most detailed human and mechanical movement. With high quality accurate 3D imagery representations of evidence and theory, SMI is poised to be the industry leader in 3D technology.
Seamless Motion Imagery, LLC has over 50 years of combined experience in the Motion Picture and Television Industry. Founded in 2006, SMI provides a platform of high quality 3D animated virtual storytelling to the Motion Picture, Legal and Real Estate industries. Virtual storytelling is fast becoming a vital tool to present information in the business and Feature Film Industries. For more information visit http://www.smi3d.com/ or call 818 309 8640.
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Find More 3d Technology Press Releases
Emhart Glass Builds Rapid Spare Parts Catalogue with Lattice3D Technology
Los Altos, CA (PRWEB) May 12, 2005
Lattice3D, the leader in 3D Publishing today announced that Emhart Glass, the world’s leading international supplier of equipment, controls and parts to the glass container industry, implemented Lattice3DÂ?s 3D Publishing software in combination with DocwareÂ?s PART-PUBLISHER for the production of electronic 3D spare parts catalogues.
Emhart Glass, headquartered in Switzerland with offices in over 100 countries, selected the integrated solution, following the successful completion of a pilot project. Docware began integrating Lattice3D technology into its applications in late 2004, with the intention of using the very-high-compression of XVL to advantage for customers with many 3D data assets that can be leveraged downstream.
The pilot project, that was successfully completed in February 2005, allowed a customized spare parts catalogue to be produced for Emhart GlassÂ? highest performing production equipment, the NIS (Next Generation IS Machine) with the aid of Dokman AG. The 3D illustrations (automatic exploded views and 3D line drawings including list data), integrated in the spare part catalogue, were generated directly from the Pro/ENGINEER CAD data using XVL and the Lattice3D applications for rapid use of 3D data assets in publishing.
Â?Docware has integrated the Lattice3D technology so convincingly into the PARTS-PUBLISHER catalogue software, that the decision for their software was easily madeÂ?, stated Max Braendle, Managing Director of the Swiss Dokman AG, that supports Emhart Glass in the provision of 3D spare part catalogues.
Emhart Glass was so pleased with the very fast results with PARTS-PUBLISHER and the integrated Lattice3D software, that the technology is already being used in production of further customized catalogues in its product line.
About Lattice3D
With over 250,000 users at over 2,000 companies, Lattice3D’s applications enable our customers to use existing 2D & 3D data beyond engineering–throughout the extended enterprise. The companyÂ?s 3D software easily creates interactive 3D documents directly from CAD drawings, while its unmatched compression enable uses ranging from technical illustrations and electronic training manuals (IETM) to 3D sales presentations and assembly instructions.
Lattice3DÂ?s award-winning solutions increase efficiency, lower costs, and improve product and service quality. Lattice3D is a privately held company founded in 1997 and is headquartered in Silicon Valley and Tokyo.
Lattice3D and XVL are registered trademarks of Lattice3D. Other trademarks are the property of their respective owners.
Lattice3D Contact:
650-623-0890
pr@lattice3d.com
Press Contact:
Rachael Dalton-Taggart
Strategic Reach PR
303-487-7406
rachael@strategicreachpr.com
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4-Color 3D TV Technology by Sharp
Showing that it has eyes for 3DTV too, Sharp announced in Japan Monday that it has developed 3D technology around it new four-color LCD TV system.
Like competitive systems in the market now, Sharp’s system requires the use of special 3D active-shutter glasses.
Sharp explained that most 3D LCDs use a system based on time-sequential display technology using special active LC (liquid crystal) shutter glasses. Images intended for the left and right eye on the LCD screen are presented sequentially, alternating between the two perspectives.
The LC shutters in the special 3D glasses are synchronized with the display, “opening” (becoming transparent) and “closing” (becoming opaque) in such a way that the left and right eye see separate images, Sharp said.
The human brain combines these two slightly different images to create the perception of depth in a three-dimensional image.
The drawback to the system, Sharp said, is that displaying 3D images on a conventional display using this system yield low brightness and crosstalk in the image.
Sharp’s newly developed 3D LCD system combines five proprietary LCD technologies, including UV2A technology, Sharp’s core LCD TV panel technology, four primary-color technology, FRED technology and side-mount scanning LED backlight technology.
The system optimizes LCD for 3D TV by increasing screen brightness when displaying 3D images 1.8 times higher than that of the conventional displays, while minimizing crosstalk.
Sharp’s four-primary-color technology, currently marketed in 2D as Quattron, utilizes four primary colors, adding Y (yellow) to the three conventional primary colors of R (red), G (green), and B (blue).
Sharp said this technology contributes to brighter, more vivid colors using higher light-transmission efficiency through the panel and a wider color gamut, which had been difficult to attain on conventional three-primary-color displays.
3D TV Technology Demonstration Video
Despite 3D technology being around since the 50s, this once novel technology has been refined, improved and built upon to pave the way for the technology to become common place in every consumers household.
Intels innovation in HD graphics and TV have helped bring a new dimension to home entertainment, accelerating change and helping to introduce a new and improved consumer viewing experience.
Sony Heralds Era of 3D Entertainment in 2010
Consumers will be able to enjoy 3D with “BRAVIA” LCD TVs, “Blu-ray Disc” Products, “VAIO”, Digital Still Cameras and PlayStation®3
Sony today announced plans to accelerate initiatives to deliver an array of 3D entertainment to the home in 2010, leveraging all its diverse business assets to create a 3D world encompassing electronics and games to movie content.
Sony also showcased the first of its ground-breaking line up of 3D entertainment products for the home at a press conference in Dubai.
Addressing the media, Hiroyasu Sugiyama, General Manager, 3D Strategy Office, Sony Corporation, Japan, said: “Today, we have brought the latest 3D experience for you to enjoy. For Sony, 3D is strategically very important, and we are committed to lead the 3D industry.
“In the 3D space, Sony is very uniquely positioned compared to other consumer electronics makers because we are not only going to sell 3D compatible consumer hardware but also ensure there is affluent variety of 3D content that consumers can enjoy.”
Sony is introducing the following 3D compatible consumer electronics products within this year, enabling users to enjoy an array of immersive 3D content in the home:
3D compatible “BRAVIA” LCD TVs, “Blu-ray 3D™” compatible Blu-ray Disc?players, and “Blu-ray 3D” compatible home theatre systems. 3D compatible VAIO PCs and 3D compatible digital still cameras.
For PlayStation®3, the global installed base of which is approximately 30 million units with more than half a million units in the Middle East, Sony will provide firmware updates making PlayStation®3 units compatible with 3D stereoscopic games. And with a separate firmware update, they will also become compatible with “Blu-ray 3D” discs.
In the Middle East, cable television service providers such as E-vision, ORBIT SHOWTIME and broadcasters such as Al Jazeera are upgrading their bouquet to provide the latest in entertainment technology and are in active discussion with companies to bring 3D to Middle Eastern homes in 2010.
Speaking at the press conference, Osamu Miura, Managing Director, Sony Gulf, said: “Clearly, 3D has already captured the imagination of filmmakers, content creators and broadcasters. Sony is moving to bring that magic directly into consumers’ homes with movies, games, and sporting events, all in 3D, in 2010.
“Today, 3D is the next generation of home entertainment and, with our technological leadership, we stand at the forefront of 3D technology.”
Sony’s range of professional 3D products is also driving the growth of 3D production and distribution across a range of entertainment industries, from theatre and music performances to sport and beyond.
Andy Hotten, Senior Product Manager, Sony Professional Solutions, Europe, said: “At Sony, we not only have the products to bring 3D to the home we also have a complete line up of professional products suitable for production of high quality 3D content for both movie makers and broadcasters. We are hence able to offer a complete Sony solution from the lens to the living room.”
Humaid Rashid Sahoo, CEO of E-Vision, said: “3D broadcasting and 3D television sets will form the next new standard in the world of home entertainment. As specialists in television broadcasting, our network has the ability to provide 3D broadcasting service, which we will launch in a timely manner, depending on the readiness of the market and the availability of appropriate content.
“E-Vision has always taken the initiative to launch the latest TV broadcasting technology in the UAE, and undoubtedly the greatest credit for our success is due to our clients who have come to expect the best from us.”
Sony is uniquely positioned to deliver compelling content that enhances the 3D experience. In addition to PlayStation®3 games in 3D, Sony will film major sporting events in 3D (e.g. FIFA World Cup 2010, Sony Open in Hawaii, a golf tournament organized by the PGA Tour) that will be made available to consumers through various channels.
Last but not least, the availability of “Blu-ray 3D” compatible players will herald the arrival of many new 3D films on high definition “Blu-ray 3D™” discs, coinciding with the launch of 3D compatible “BRAVIA” TVs later this year.
3D TV Moves Into Focus
Work underway at ITU sets out roadmap for highly advanced new broadcasting systems that mimic real-life visual experience
Television viewers could soon be enjoying their favourite programmes or feature films in ‘stereoscopic 3D’, thanks to ground-breaking work being undertaken at ITU.
Study Group 6 of ITU’s Radiocommunication Sector (ITU-R) has released a new Report outlining a roadmap for future 3D TV implementation, which envisages systems so smart they accurately mimic the way our eyes and brains perceive the visual world.
The new roadmap would see 3D TV technology rolled out in three successive generations (technically known as profiles).
The first generation — ‘plano-stereoscopic television’ — calls for two views to be delivered to viewers’ TV sets. Wearing special glasses similar to those used to watch 3D cinema, viewers will be able to see depth in the picture, although the view will remain the same when they move their heads (in real life, our view changes when we move our heads).
The second generation will provide for multiple views, with head movement changing the view, for a viewing experience that more closely mimics real life.
The third generation will feature systems that record the amplitude, frequency, and phase of light waves, to reproduce almost completely human beings’ natural viewing environment. These kinds of highly advanced systems are technically some 15-20 years away.
“This new ITU report establishes a clear framework for the development of new types of systems that will totally change the way we experience broadcast and multimedia content,” said Valery Timofeev, Director of ITU’s Radiocommunication Bureau. “It maps out an exciting vision that won’t just change the look of entertainment, but open up a whole range of exciting new possibilities in sectors from education and healthcare to traffic management.”
New 3D TV technologies being developed under the auspices of ITU will also have major implications for the film and television production sector, as content will need to be filmed using special new equipment in order for viewers to enjoy the full 3D experience.
Christoph Dosch, Chairman of ITU-R Study Group 6 said: “This is an important step forward on the road to globally-agreed ITU Recommendations on 3D TV. I’m optimistic that we’ll make further advances at our next meeting in April 2010.”
Efforts Underway to Standardize 3D TV Technology
The entertainment industry is expected to adopt a common and compatible standard for 3D in home electronics. To present faster frame rate in high definition to avoid judder, enhancing 3-D film, televisions and broadcasting, other unresolved standards are the type of 3D glasses (passive or active), including bandwidth considerations, subtitles, recording format and a Blu-ray standard.
With improvements in digital technology, in the late 2000s, 3D movies have become more practical to produce and display, putting competitive pressure behind the creation of 3D television standards. There are several techniques for Stereoscopic Video Coding, and stereoscopic distribution formatting including anaglyph, quincunx, and 2D plus Delta.
Content providers, such as Disney, DreamWorks, and other Hollywood studios, and technology developers, such as Philips, asked SMPTE for the development of a 3DTV standard in order to avoid a battle of formats and to guarantee consumers that they will be able to view the 3D content they purchase and to provide them with 3D home solutions for all pockets. In August 2008, SMPTE established the “3-D Home Display Formats Task Force” to define the parameters of a stereoscopic 3D mastering standard for content viewed on any fixed device in the home, no matter the delivery channel. It explored the standards that need to be set for 3D content distributed via broadcast, cable, satellite, packaged media, and the Internet to be played-out on televisions, computer screens and other tethered displays.
After six months, the committee produced a report to define the issues and challenges, minimum standards, and evaluation criteria, which the Society said would serve as a working document for SMPTE 3D standards efforts to follow. A follow-on effort to draft a standard for 3D content formats was expected to take another 18 to 30 months.
Production studios are developing an increasing number of 3D titles for the cinema and as many as a dozen companies are actively working on the core technology behind the product. Many have technologies available to demonstrate, but no clear road forward for a mainstream offering has emerged.
Under these circumstances, SMPTE’s inaugural meeting was essentially a call for proposals for 3D television; more than 160 people from 80 companies signed up for this first meeting. Vendors that presented their respective technologies at the task force meeting included Sensio, Philips, Dynamic Digital Depth (DDD), TDVision, and Real D, all of which had 3D distribution technologies.
However, SMPTE is not the only 3D standards group. Other organizations such as the Consumer Electronics Association (CEA), 3D@home Consortium, ITU and the Entertainment Technology Center at USC’s School of Cinematic Arts (ETC), have created their own investigation groups and have already offered to collaborate to reach a common solution. Other standard groups such as DVB, BDA, ARIB, ATSC, DVD Forum, IEC and others are to be involved in the process.
MPEG has been researching multi-view, stereoscopic, and 2D plus depth 3D video coding since the mid-2000s;[citation needed] the first result of this research is the Multiview Video Coding extension for MPEG-4 AVC that is currently undergoing standardization. MVC has been chosen by the Blu-ray disc association for 3D distribution. The format offers backwards compatibility with 2D Blu-ray players.
HDMI version 1.4, released in June 2009, defines a number of 3D transmission formats. The format “Frame Packing” (Left and right image packed into one video frame with twice the normal bandwidth), is mandatory for HDMI 1.4 3D devices. All three resolutions, 720p50, 720p60 and 1080p24, have to be supported by display devices, and at least one of those by playback devices. Other resolutions and formats are optional.
3D TV Technology Surpasses HDTV
3D TV is cutting edge technology that will change the way you watch television. In the world of science, researchers are always looking to the future. While consumers are still scratching their heads and trying to decide which high-definition television (HDTV) to buy for their home theatres, researchers in laboratories around the world are already working to develop technologies that would surpass HDTV.
What will be the next step in the evolution of television? While there are labs in Japan that are working on super high-definition displays, the next true milestone is expected to be much more significant than simply improving image sharpness and color. Researchers believe the next coup in the advancement of television will involve the addition of a third dimension. This monumental step can be likened to the addition of color to black-and-white television displays. In the future, stereoscopic or three-dimensional (3D-TV) displays will allow viewers to immerse themselves inside a world of objects that are separated in depth, far beyond the screen’s surface. Best of all, you won’t need those restrictive red and blue glasses that our parents or grandparents wore to enjoy 3D in the movie theatre.
Research into 3D-TV has been underway since the mid 90s. Initial research projects addressed the important issue of determining the perceptual benefits that 3D would bring. More recently, the focus has shifted to human visual characteristics that could be exploited for applications in video coding, transmission, storage and display of 3D program material.
