Magnetic Launches No-Glasses 3D LCD Products for Europe at Screen Expo London
New York, NY (PRWEB) April 2, 2009
Magnetic Media Holdings, Inc., an end-to-end provider of 3D Digital Media products, 3D Displays and services announced today the official launch of its Enabl3D™ 3D LCD (no-glasses 3D) products in Europe at the Screen Expo London (April 7/8 at booth C21, Olympia Hall).
“Last week’s news that Philips’ 3D solutions would be winding down its 3D operation was certainly a blow to consumer introduction of 3DTV technology and we agree with Philips’ thinking when it comes to the at-home use of auto-stereo 3D,” says Magnetic’s Co-Founder and President, James Zahakos. “However, the use of auto-stereoscopic displays for digital signage, advertising, B2B, OEM and soon CAD applications presents an attractive opportunity that is catching like wildfire in the US and abroad. Magnetic’s 3D LCD business has never been better.”
Magnetic’s operation is seeing significant growth as more and more companies are reaping the benefits of deploying Enabl3D™ LCD technology for Digital Signage and Out-of-Home Media instead of standard 2D. Enabl3D™ Technology differs from Philips’ “WoWvx” in that it provides a True 3D experience with content that virtually “pops” off the screen–as opposed to Philips’ at-home standard of “2D Plus Depth.” Magnetic’s entire 3D solution has also been built strategically for commercial purposes providing the ability for digital signage networks to upgrade and incorporate 3D into its offering. Magnetic will continue to offer software allowing the conversion of 2D to 3D content.
Javier O. Ruiz, Magnetic’s Chief Marketing Officer stated that, “Early on we identified the consumer market as quite a big undertaking for any single company to usher in, especially coupled with the need for broadcasters to again adopt new formats. So we focused our efforts heavily on creating a solution that would address the needs of commercial and industrial LCD market. Now with our main competitors’ announcement, that has proved to be a wise and fruitful decision.” Ruiz continued, “The 3D market is expanding like never before. Thanks needs to be paid to entertainment moguls, such as DreamWorks’ chief Jeffery Katzenberg and ‘Titanic’ director James Cameron, for pushing 3D front and center. Now with the phenomenal success of ‘Monsters vs. Aliens’, we are going to see a whole new era of 3D emerging the global markets.”
Magnetic’s 3D LCD technology is backwards compatible in that it can play both standard and high definition 2D content with little to no loss of resolution of mesmerizing 3D content. All of which can be remotely managed using robust tools that deliver video over a network to a virtually limitless number of displays. Live 2D and 3D can even be incorporated on the fly and this turnkey software package can be integrated with nearly all windows-based digital signage management software platforms using Active X control.
“Magnetic’s technology has been aimed, and for several years to come, will be aimed at delivering complete solutions to the commercial signage market,” says Magnetic’s Co-Founder and CEO, Tom Zerega. “The consumer market is definitely not going anywhere although the runway for 3DTV in the home might be longer given the economic climate. The right timing and the right product are key to enter this space and when that time comes Magnetic will be poised to capture its share of the market. In the meantime,” Zerega continued, “Magnetic has a high regard for the capital and time invested by the Philips distributors and resellers and does not want to see their pioneering efforts lost. Therefore, Magnetic is offering free technical support and “welcome” discounts on its products to any Philips distributors and resellers that contact us to ensure that their Company and the 3D industry as whole continue to grow.”
ABOUT MAGNETIC MEDIA HOLDINGS: Headquartered in New York City, Magnetic is an end-to-end solution provider of 3D Digital Media products and services. The Company has developed a technology that modifies standard manufacturers LCD’s displays, enabling them to display 3D video content which can be viewed without the aid of any special eyewear.
CONTACT INFORMATION:
Chief Marketing Officer–Javier O. Ruiz
26 Broadway, Suite #963
New York, NY 10004 U.S.A.
Tel: 212-747-0770 Ext. 107
Javier (at) Magnetic3D.com
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Find More 3dtv Press Releases
Sony Will Launch 3D TV in Japan in June 2010
Japan will be one of the first countries to have Sony’s 3D product lineup. Although several new 3D TV models will be launched there this summer, we are unsure how well sales will be. Considering the additional cost of 3D technology, are Japanese 3D fans going to rush out to buy one?
A 46-inch 3D screen will cost around 350,000 yen ($3,898; £2,608), 52% more expensive than a regular Sony flatscreen television.
Sony hopes to “liberate 3D from the confines of movie theatres,” says senior vice-president Yoshihisa Ishida.
The success of 3D films like Avatar, which won three Oscars on Sunday, has boosted hopes that 3D television could take off.
Widespread Launches Announced
Panasonic will begin selling 3D televisions in the US from Wednesday, in co-operation with electronics store Best Buy.
Samsung and LG are already selling 3D televisions and expect to launch their products in the UK and Europe over the next couple of months.
Included with the Sony television will be two pairs of special glasses and a camera sensor that will adjust sound and picture quality depending on where you sit.
The glasses cost around 12,000 yen each time you need an extra set.
They operate on an “active shutter principle” and present slightly different images to each eye, which Sony claims will provide realistic depth and crisp pictures.
ESPN, the sports network owned by Walt Disney, plans to launch a 3D sports channel this summer.
Early adopters might also be motivated by playing computer games – many of which are inherently three dimensional.
‘Barriers to growth’
But in a downturn will consumers pay for fancy features like 3D?
“I’m not very optimistic about 3D TV as it is today, I see more negatives than positives,” says Fernando Elizalde, from research firm Gartner.
“The biggest barriers to growth in 3D TV are the lack of content, the inconvenience of wearing glasses and that millions of consumers have only just upgraded to high-definition sets.”
“Sony has one advantage: it has arms that make TV sets, produce content and make filming equipment.”
Sony Betting Big on 3D TV
Sony has ambitious growth forecasts for 3D set sales.
It wants to sell 25 million liquid crystal display (LCD) televisions in the financial year April 2010 to March 2011, and hopes 10% of these will be 3D.
They will be hoping for a rush of orders before Japan’s analogue TV signal is turned off in July 2011.
Sony is betting big on 3D. Its president, Sir Howard Stringer, calls it “the next great consumer experience”.
The firm has implemented a programme of restructuring, cutting costs, reducing the number of manufacturing sites from 57 in December 2008 to 45 by May 2010.
Nevertheless in February, Sony said it expected to make a net loss of 70bn yen in the financial year ending March 2010. In the previous financial year it made a loss of of 98.9bn yen.
