Amazing New 3D Technology Video From Japan
Amazing new 3D technology from Japan. Just when you thought it couldn’t get any better.
3D Television Technology is Here
Is everyone ready for a television revolution? Fasten your seatbelts for the launch of 3D TV by several major television manufacturers this year. Not only will we see 3D televisions come available, but we will also see the launch of several 3D television program this year as well.
Surprisingly, 3D TV Technology has been around for a number of years now. This technology is being experienced not only the movie industry, but now there is an explosion of 3D technology also being made available to the public in the television industry. There are already products being introduced into the television market that are available for purchase for your own Home 3D Theater experience.
It is questionable as to how quickly these products and this new technology will be snapped up by hungry consumers. There are leaders of companies that are investing huge financial resources into the development of this new wave of 3D technologies who think that within the next 10 years the sale of 3D products will comprise HALF of their television sales!
2010 is the year of 3D TV, come back soon to follow how the launch of this new technology unfolds.
3ality Digital to Support the Launch of Sky’s Groundbreaking 3D TV Services
Industry Leaders Team Up for Pioneering Broadcast Initiative
BSkyB (Sky), the UK’s leading entertainment and communications company, and 3ality Digital, LLC (www.3alitydigital.com), the world’s premier provider of 3D technology, have announced they are to collaborate on the launch of what will become the first 3D TV services in the UK and Ireland. Launching in 2010, Sky’s 3D TV services will use 3ality Digital’s state-of-the-art camera rigs and image processors to capture much of the programming it plans to broadcast.
Sky’s 3D TV service will be broadcast across Sky’s existing High Definition (HD) infrastructure and be available via the current generation of Sky+HD set-top boxes. 1.6 million homes are already equipped with Sky+HD. To watch 3D content, Sky+HD customers are only required to upgrade to a 3D-enabled television set, a wide range of which will begin to be retailed in 2010.
“The launch of Sky’s 3D TV services this year will mark a milestone in British broadcasting, giving customers a whole new dimension to their TV viewing experience,” said Brian Lenz, Sky’s Director of Product Design and TV Product Development. “Utilizing 3ality Digital’s technology and equipment will be a key component in providing our customers with a cutting edge entertainment experience.”
“Sky is leading the way in its commitment to offering the next generation of television,” said Steve Schklair, CEO of 3ality Digital Systems, the technology and production arm of 3ality Digital, LLC. “The success of its 3D broadcasting initiative is critical to the industry. We are proud that Sky has selected 3ality Digital as the camera and image processing systems supporting its launch.”
“We’re proud to collaborate with Sky as the company works to deliver on its commitment to pioneer 3D broadcasting,” said 3ality Digital, LLC CEO Sandy Climan. “Our state-of-the-art automation processes and the full metadata capture built into our camera platforms will ensure Sky 3D programming is compelling, immersive and dynamic.”
The agreement with Sky represents the latest in a long line of broadcast firsts for 3ality Digital. In the past 13 months alone, 3ality Digital technology powered the first-ever live 3D broadcast of an NFL game and the first live 3D sports broadcast available to consumers.
During the same period, the company also shot the live-action footage for the first 3D commercial broadcast on television, as well as the first episode of a scripted television series shot in digital live-action 3D.
Sky’s 3D TV service will provide its customers with a comprehensive mix of programming, spanning sports, movies, entertainment, documentaries and the arts, including live content.
“3ality Digital has always felt that it was essential to develop tools that integrate seamlessly into a standard 2D production environment, and enable the capture of professional quality live-action 3D with minimal impact on workflow,” said Howard Postley, COO/CTO of 3ality Digital Systems. “Sky put these tools through a rigorous testing process, and we are delighted that we met its expectations.”
3ality Digital began making its automated 3flex(TM) camera rigs available for sale in April, 2009 as part of the company’s continuing effort to expand the creation and distribution of live-action 3D entertainment. Developed using proprietary intellectual property, the rigs are manufactured to aerospace-level precision. When used with 3ality Digital’s rig software controller (SPC) and Stereo Image Processing Systems (SIPS), the 3flex rigs allow operators to capture nearly pixel-perfect live-action 3D footage.
3flex camera systems use sophisticated artificial intelligence to sense the environment and ensure the highest image quality. The systems feature semi-automatic setup and alignment, as well as full 3D metadata output.
About 3ality Digital
3ality Digital develops enabling technologies to power live-action 3D entertainment from image capture through broadcast, independent of viewing environment. 3ality Digital’s camera platforms, stereo image processing systems, and 3D image scaling technologies are quickly earning a reputation as the “gold standard” for the emerging medium, and are rapidly being adopted by broadcasters, production companies, studios and consumer electronics manufacturers.
3ality Digital technology has powered a number of live-action firsts, including U2 3D, the first movie shot completely in digital live-action 3D; the first live 3D broadcast of an NFL game (Raiders vs. Chargers, Dec. 4th, 2008); the first live 3D sports broadcast available to consumers (BCS Championship, Jan. 8th, 2009); the first 3D commercial broadcast on television (Sobe “Lizard Lake”); and the first episode of a scripted television series shot in digital live-action 3D (Chuck vs. The Third Dimension, aired on NBC on Feb. 2, 2009). For more information, please visit the company’s website at www.3alitydigital.com.
About Sky
Sky operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Over 9.5 million homes enjoy an unprecedented choice of movies, news, entertainment and sports channels. Sky continues to break new ground with its own portfolio of channels: Sky1 combines its commitment to UK production with the best of the US; Sky Arts continues to embrace new audiences as the UK’s only dedicated arts channel brand; Sky Sports is still raising the bar in sports broadcasting; and Sky News remains a pioneer in multiplatform television news.
Almost 6 million Sky homes now enjoy the control and flexibility of Sky+ and 1.6 million homes have already joined Sky+HD, which provides access to 37 dedicated HD channels. Sky is also the UK’s fastest growing broadband and fixed-telephony provider.
Sensio Signs a First Contract for the Integration of Its Technology Into a 3D TV Designed By Kerner Optical R&D
Montreal, Quebec – SENSIO Technologies Inc. (“SENSIO”) (TSX Venture Exchange Inc.: SIO), the inventor of the SENSIO®3D technology, announces that its technology will be integrated for the very first time into a 3D television intended for the consumer market. “We are extremely pleased with this milestone agreement we just reached with Kerner Optical Research and Development Corporation (“KORD”). The signature of this first contract falls within the timeline we had set and is the result of our efforts aimed at integrating our technology into a mass consumption device”, explains Nicholas Routhier, President and CEO.
This recently entered into agreement will allow KORD to integrate the SENSIO®3D technology into the new LCD HD SpectronIQ television, as well as the JVC 2D to 3D real-time conversion technology, for which SENSIO obtained a license in October 2006. The new television is currently being developed as per a contract between KORD and SpectronIQ. This agreement follows the Letter of Intent announced last June, which expressed KORD’s interest for the SENSIO®3D technology.
“We are thrilled to be working with SENSIO, the only company currently offering a full 3D home theater solution. The quality of the 3D presentation, combined with their diversified content offering, prove that SENSIO is well on track to becoming a true standard on the market”, says Mark Anderson, KORD’s President and Chief Executive Officer.
For his part, Mr. Routhier is very happy to be partnering with industry leader KORD to make 3D theater more accessible at home. “KORD’s creativity and sense of innovation are undeniable assets for the development of the 3D home theater market.”
This first commercial success will generate recurring incomes for SENSIO, as the contract provides for a base amount, as well as royalties on every unit sold.
About SENSIO
Founded in 1999, SENSIO Technologies Inc. (TSX.V: SIO), headquartered in Montreal, Canada, develops and markets forward-looking stereoscopic technologies designed to offer the most advanced and immersive cinematographic experience available. Its flagship technology, SENSIO®3D, allows the high-quality distribution of 3D content through conventional 2D channels and playback on any display device, including plasma TVs, HDTV and glass-free 3D displays. Working with major Hollywood studios and large format 3D film producers, SENSIO has built up one of the world’s largest library of 3D movies for the home entertainment market.
SENSIO® is a trademark of SENSIO Technologies Inc.
About KORD
In August of 2006, a group of investors purchased Kerner Optical (KO) from Industrial Light & Magic (ILM). As part of ILM, KO helped contribute to ILM’s fifteen Academy Award winning motion pictures through its physical effects, model shop and camera group. Kerner Optical Research and Development, Inc (KORD) was the next natural evolution with its 30 years of movie making history and innovation. Leveraging the strengths of KO technical expertise and SpectronIQ consumer electronics production and distribution chain, KORD has been created to develop and license software and technology to display movies, games and internet media in extraordinary new ways.
KORD brings new concepts, techniques and systems to life. Our projects involve three-dimensional stereoscopic image acquisition and delivery as well as enabling technologies for feature film, simulation and immersive training environments. We are a high-end incubator within a world renowned studio. Our staff is surrounded by top movie industry professionals with years of expertise. KORD’s primary value is our technological innovation focused on leveraging practical creative problem solving into next generation tools for client and industry professionals.
Early Years of 3D Television and Where We Are Now
3D technology dates back to the beginning of when photography was first introduced. In 1844, David Brewster invented the Stereoscope, a gadget that could take photographic pictures in 3 dimensions. The Stereoscope was then improved by Louis Jules Duboscq and a famous picture of Queen Victoria was displayed at The Great Exhibition in 1851. By the Second World War, stereoscopic cameras were already common.
3D movie technology was parallel to 3D pictures and imaging. In 1855 the Kinematoscope was introduced. The first anaglyph movie was created in 1915 and in 1922 the first public 3 dimension film was displayed called “The Power of Love”. Following that, in 1935 the first 3D color movie was created.
In the early fifties when Television became popular in the United States, many 3D films were produced. The first film was Bwana Devil from United Artists that could be seen all across the US in 1952. A year later, in 1953, came the 3D film “House of Wax” which also featured another innovation called 2D sound. Alfred Hitchcock originally made his film Dial M for Murder in 3D, but for the purpose of profitability the movie was released in 2D because not all theatres were able to display the format.
Recently the British Sky Broadcasting company, better known as Sky UK, announced that they will launch a Sky 3D channel in April 2010. It will bring content such as sports, entertainment, and other 3D television programming that will be accessible to the public. The new channel will require a 3D capable TV and equipment by Sky UK.
On January 1, 2010, the world’s first 3D channel called SKY 3D started broadcasting nationwide in South Korea. The channel’s tagline is “World No.1 3D Channel”. This 24/7 station uses Side by Side technology at a resolution of 1920x1080i. 3D programming includes sports, animation, education, documentary, as well as performances.
A full 24 hour broadcast channel was announced at the 2010 Consumer Electronics show, held in Las Vegas as a joint venture from IMAX, Sony, and the Discovery channel. As the year progresses, consumers can expect to hear more such announcements as the broadcast industry prepares to introduce 3D TV to consumers globally.
