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Panasonic Develops 50 Inch HD 3D Compatible Plasma Display

Panasonic Corporation, a leader in high definition TV technology, has developed a 50-inch Full HD 3D compatible plasma display panel (PDP) and high-precision active shutter glasses that enable the viewing of theater-quality, true-to-life 3D images in the living rooms. Aiming to bring Full HD 3D TVs to the market in 2010, the company steps up its efforts in developing the related technology. Prototype Full HD 3D TV and glasses will be displayed at CEATEC JAPAN 2009 to be held from October 6 to 10 at Makuhari Messe in Chiba City, east of Tokyo.

The new PDP and glasses evolved from Panasonic’s world-first Full HD 3D Plasma Home Theater System1 that was developed in 2008 and comprised of a 103-inch PDP and a Blu-ray Disc player. The prototype PDP has a 50-inch screen, which is expected to become the most popular size for home theaters.

This 50-inch PDP uses Panasonic’s newly-developed high-speed 3D drive technology that enables rapid illumination of pixels while maintaining brightness. The panel also incorporates a crosstalk reduction technology allowing for minimizing double-image (ghosting) that occurs when left- and right-eye images are alternately displayed. PDPs have excellent video response with full moving picture resolution2. The new panel offers even improved performance, achieving clear, high-quality and high-resolution images in 3D. The high-precision active shutter glasses incorporate Panasonic’s technology that precisely controls the active shutters with the left- and right-eye images shown on the PDP.

these technologies work in tandem with each other to create Full HD 3D images that deliver an immersive, movie-theater-like experience in which the viewers can feel as if they were part of the scene. They represent Panasonic’s concept of 3D products: “Bringing the movie theater experience into the living rooms.”

Panasonic has been working to develop its original Full HD 3D technology3 to create synergy between PDPs, which excel in moving picture resolution and color reproduction, and Blu-ray Disc players, which are able to faithfully reproduce high quality Hollywood 3D movies. Panasonic continues to work on developing 3D products to allow its customers to enjoy the immersive 3D world in their living rooms, targeting to launch the products in Japan, Europe, and the U.S. in 2010. (Subject to approval of the 3D Expanded Standard4.)

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