Porn to drive adoption of 3D consumer hardware

For the first time ever, a company is offering consumers a turnkey digital 3D viewing system and a 3D content subscription service for in-home digital HD 3D entertainment. Southern California’s Bad Girls in 3D will be unveiling its complete in-home digital 3D system at Booth 7032 at the AVN Adult Entertainment Expo January 7-10, 2010 at the Sands Expo Center in Las Vegas, NV.

As Hollywood celebrates its latest digital theatrical event, it is at home that most people will really experience the 3D revolution … and its happening now.

“For several decades, the adult entertainment industry has driven adoption of every significant new entertainment delivery system — the VHS home-video craze in the 1980s, the satellite television mania in the 1990s and the present day internet,” said Lance B. Johnson of Bad Girls in 3D. “2010 and beyond will be all about 3D. Society’s enthusiasm for 3D films is largely responsible for the record $10 billion in box office revenues in 2009.”

“We want to bring this technology into the home and we will do this via a hardware “bundle” that will work with streaming 3D porn. We are offering a complete turnkey in-home solution as well as a monthly subscription service. You can log onto to Badgirlsin3d.com to purchase the complete hardware package and subscribe. From there, simply turn on your PC, log on to badgirlsin3d.com and put on the active 3D glasses. It’s that simple!”

“We’ve partnered with the best active 3D shutter glass supplier for home theater because active technology has been embraced by the world’s leading display manufactures like Panasonic, Sony and Mitsubishi,” explained Johnson. “We believe, the in-home delivery system we’ve put together is the very best of today’s available digital 3D technology. The system provides a truly astonishing immersive 3D experience at a very affordable price.”

The potential of 3D pornography was established long ago with the 1969 release of The Stewardesses. The soft core film played in theaters for over two years and grossed an astonishing $27 million.

Just last week it was reported that James Cameron’s ground-breaking 3D film Avatar grossed over $1 billion in its first 17 days … and it continues to sellout theaters around the globe. The film’s anticipated and actual success is having an immediate impact on mainstream 3D film and television. On January 5, 2010, ESPN announced it will be begin 3D broadcasting in June.

The 3D market is expected to be worth tens of billions in the next couple of years. LG Electronics recently announced it plans to sell 400,000 3D TVs in 2010 and 3.4 million in 2011 and Sony is targeting revenue from 3D related products of more than US $11.3 billion in its fiscal year ending March 31, 2013. A recent report entitled 3DTV Market Analysis: Transition From Cinema to Living Room suggests that in just four years there will be 46 million 3D TVs in existence.

On December 17, 2009, the Blu-ray Disc Association announced the release of “Blu-ray 3D” standards. This paves the way for widespread production of 3D Bluray DVD equipment by the major electronics manufacturers in 2010. Johnson stated, “The Bad Girls in 3D equipment bundle is compatible with the Blu-ray specifications and we plan to release our content on 3D discs when the consumer equipment becomes available in the next few months.”

“We feel our content and delivery system creates a virtual voyeuristic and participatory reaction from viewers.” said Johnson. The available Bad Girls in 3D content currently includes solo girl and boy/girl scenes but the company plans to expand its available content to satisfy a variety of tastes particularly for the European and Asian markets. “With our content we are aiming to create an immersive reality for all of our customers,” stated Johnson.

For more information contact: Lance B. Johnson at lance@badgirlsin3d.com and visit www.badgirlsin3d.com. Bad Girls in 3D will be demonstrating its products at Booth 7032 at the AVN Adult Entertainment Expo January 7-10, 2010 at the Sands Expo Center in Las Vegas, NV.

3ality Digital to Support the Launch of Sky’s Groundbreaking 3D TV Services

Industry Leaders Team Up for Pioneering Broadcast Initiative

BSkyB (Sky), the UK’s leading entertainment and communications company, and 3ality Digital, LLC (www.3alitydigital.com), the world’s premier provider of 3D technology, have announced they are to collaborate on the launch of what will become the first 3D TV services in the UK and Ireland. Launching in 2010, Sky’s 3D TV services will use 3ality Digital’s state-of-the-art camera rigs and image processors to capture much of the programming it plans to broadcast.

Sky’s 3D TV service will be broadcast across Sky’s existing High Definition (HD) infrastructure and be available via the current generation of Sky+HD set-top boxes. 1.6 million homes are already equipped with Sky+HD. To watch 3D content, Sky+HD customers are only required to upgrade to a 3D-enabled television set, a wide range of which will begin to be retailed in 2010.

“The launch of Sky’s 3D TV services this year will mark a milestone in British broadcasting, giving customers a whole new dimension to their TV viewing experience,” said Brian Lenz, Sky’s Director of Product Design and TV Product Development. “Utilizing 3ality Digital’s technology and equipment will be a key component in providing our customers with a cutting edge entertainment experience.”

“Sky is leading the way in its commitment to offering the next generation of television,” said Steve Schklair, CEO of 3ality Digital Systems, the technology and production arm of 3ality Digital, LLC. “The success of its 3D broadcasting initiative is critical to the industry. We are proud that Sky has selected 3ality Digital as the camera and image processing systems supporting its launch.”

“We’re proud to collaborate with Sky as the company works to deliver on its commitment to pioneer 3D broadcasting,” said 3ality Digital, LLC CEO Sandy Climan. “Our state-of-the-art automation processes and the full metadata capture built into our camera platforms will ensure Sky 3D programming is compelling, immersive and dynamic.”

The agreement with Sky represents the latest in a long line of broadcast firsts for 3ality Digital. In the past 13 months alone, 3ality Digital technology powered the first-ever live 3D broadcast of an NFL game and the first live 3D sports broadcast available to consumers.

During the same period, the company also shot the live-action footage for the first 3D commercial broadcast on television, as well as the first episode of a scripted television series shot in digital live-action 3D.

Sky’s 3D TV service will provide its customers with a comprehensive mix of programming, spanning sports, movies, entertainment, documentaries and the arts, including live content.

“3ality Digital has always felt that it was essential to develop tools that integrate seamlessly into a standard 2D production environment, and enable the capture of professional quality live-action 3D with minimal impact on workflow,” said Howard Postley, COO/CTO of 3ality Digital Systems. “Sky put these tools through a rigorous testing process, and we are delighted that we met its expectations.”

3ality Digital began making its automated 3flex(TM) camera rigs available for sale in April, 2009 as part of the company’s continuing effort to expand the creation and distribution of live-action 3D entertainment. Developed using proprietary intellectual property, the rigs are manufactured to aerospace-level precision. When used with 3ality Digital’s rig software controller (SPC) and Stereo Image Processing Systems (SIPS), the 3flex rigs allow operators to capture nearly pixel-perfect live-action 3D footage.

3flex camera systems use sophisticated artificial intelligence to sense the environment and ensure the highest image quality. The systems feature semi-automatic setup and alignment, as well as full 3D metadata output.

About 3ality Digital

3ality Digital develops enabling technologies to power live-action 3D entertainment from image capture through broadcast, independent of viewing environment. 3ality Digital’s camera platforms, stereo image processing systems, and 3D image scaling technologies are quickly earning a reputation as the “gold standard” for the emerging medium, and are rapidly being adopted by broadcasters, production companies, studios and consumer electronics manufacturers.

3ality Digital technology has powered a number of live-action firsts, including U2 3D, the first movie shot completely in digital live-action 3D; the first live 3D broadcast of an NFL game (Raiders vs. Chargers, Dec. 4th, 2008); the first live 3D sports broadcast available to consumers (BCS Championship, Jan. 8th, 2009); the first 3D commercial broadcast on television (Sobe “Lizard Lake”); and the first episode of a scripted television series shot in digital live-action 3D (Chuck vs. The Third Dimension, aired on NBC on Feb. 2, 2009). For more information, please visit the company’s website at www.3alitydigital.com.

About Sky

Sky operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Over 9.5 million homes enjoy an unprecedented choice of movies, news, entertainment and sports channels. Sky continues to break new ground with its own portfolio of channels: Sky1 combines its commitment to UK production with the best of the US; Sky Arts continues to embrace new audiences as the UK’s only dedicated arts channel brand; Sky Sports is still raising the bar in sports broadcasting; and Sky News remains a pioneer in multiplatform television news.

Almost 6 million Sky homes now enjoy the control and flexibility of Sky+ and 1.6 million homes have already joined Sky+HD, which provides access to 37 dedicated HD channels. Sky is also the UK’s fastest growing broadband and fixed-telephony provider.

Mitsubishi Digital Electronics America Committed to Making 3D in the Home

Mitsubishi Digital Electronics America, Inc. has announced its continued commitment to bring 3D into the homes of consumers. Over the past several years, Mitsubishi Digital Electronics has worked closely with technology and content providers to present consumers with an immersive and compelling 3D experience in the home theater market with Mitsubishi’s leading 3D-ready Home Theater HDTV product line.

“As the home theater market continues to flourish and the cinema space continues to embrace 3D, it is clear that this technology will be the next in-demand feature on home theater products,” said Frank DeMartin, vice president, marketing, at Mitsubishi Digital Electronics America. “3D in the home is becoming an exciting reality and Mitsubishi’s 3D-ready Home Theater TVs will play a key role in allowing consumers to enjoy 3D movies and gaming.”

Mitsubishi’s entire product line of Home Theater TVs feature 3D-ready technology. The company continues to lead the competition with the largest Home Theater HDTV available at 73”. The latest product line includes three 73″ models along with 60” and 65″ sizes – all featuring thinner frames, increased brightness and 3D-ready capability.

Mitsubishi’s 1080p Home Theater TVs provide unparalleled picture quality that far exceeds competitive displays, and deliver an optimal experience to enjoy the new generation of 3D home entertainment. “Consumer demand for 3D-capable HDTVs and content will only increase in 2009 and beyond. The industry can expect Mitsubishi to keep pace with this increased demand while at the same making enhancements to our 3D-ready Home Theater TVs for 2009-2010,” said David Naranjo, director of product development, Mitsubishi Digital Electronics America.

About Mitsubishi Digital Electronics America, Inc.

Mitsubishi Digital Electronics America, Inc., the Official HDTV Sponsor of The PGA TOUR, manufactures and markets a comprehensive line of premium quality 1080p Home Theater TVs and Premium Flat Panel TVs along with the world’s first laser TV: LaserVue™. Recognized as the world leader and innovator of large display high-definition televisions, Mitsubishi Digital Electronics America builds products that lead the industry in quality, performance and ease-of-use.

Mitsubishi Digital Electronics America Brings 3D to Life

LAS VEGAS — January 5, 2010 —Mitsubishi Digital Electronics America, Inc. (MDEA) will showcase the flexibility and versatility of its 3D-ready TV products by displaying 3D content delivered by various video sources, including Blu-Ray players at CES 2010 in the “Experience 3D Tech Zone”. MDEA has also announced a new 3D adapter which will provide Mitsubishi 3D-ready Home Theater TV owners with an easy and affordable solution to display 3D from a 3D Blu-Ray player. The Mitsubishi 3DC-1000 3D adapter will be available in late spring of 2010. MDEA will be located in CES booth #14548, Central Hall.

“As a pioneer in the 3D television market, Mitsubishi is bridging the gap for consumers to experience this break-through technology,” said Frank DeMartin, vice president of marketing, Mitsubishi Digital Electronics America. “3D is definitely a large screen experience, and Mitsubishi offers the most models and largest screen sizes of 3D-ready TVs available today, including one of the world’s largest mass produced 3D-ready TV at 82 inches.”

At CES, MDEA will be rolling in its massive and impressive 53-foot Mobile Marketing Showroom (MMS) into the “Experience 3D Tech Zone”. The MMS will provide a 1000-square-foot showroom showcasing a wide variety of new 3D content displayed on both LaserVue™ and Home Theater TVs. 3D entertainment will be demonstrated on a laser-powered television, using a 65” LaserVue TV and MDEA’s Home Theater TV product line will be displaying cross-platform content on its 60”, 73” and 82” televisions.

MDEA began distribution of 3D-ready TVs in 2007. To help consumers experience and learn more about 3D technology, MDEA has displayed highly interactive retail demonstration kiosks in more than 150 home theater dealers nationwide, enabling consumers to experience 3D as it would perform in a typical home setting. The in-store 3D display is equipped with a Mitsubishi Home Theater TV and media server, as well as stereoscopic glasses and an IR-emitter. Each demo showcases all the products needed to watch 3D movies or play 3D games at home.

“Consumer demand for 3D-capable TVs will continue to rise in 2010 and beyond, and the industry will see Mitsubishi continue to provide solutions for mass consumer adoption,” said David Naranjo, director of product development, Mitsubishi Digital Electronics America. “We expect 2010 to be the year that 3D finally achieves mass consumer adoption, and are working to continue to pioneer innovation to make it easier than ever for consumers to experience this next big step in home entertainment.”

About Mitsubishi Digital Electronics America, Inc.

Mitsubishi Digital Electronics America, Inc., manufactures and markets a comprehensive line of premium quality 1080p Home Theater TVs and Unisen™ Flat Panel TVs along with the world’s first laser TV: LaserVue®. Recognized as the world leader and innovator of large display high-definition televisions, Mitsubishi Digital Electronics America builds products that lead the industry in quality, performance and ease-of-use. For additional information about MDEA, visit www.mitsubishi-tv.com.

 In order to display 3D images, Mitsubishi LaserVue® & Home Theater 3D Ready TVs require source devices to support checkerboard format for display of 3D gaming or 3D Blu-ray content. Some 3D Blu-ray players (BDPs) may output a
checkerboard format that is compatible with Mitsubishi 3D Ready TVs. For 3D BDPs that do not output a compatible
checkerboard format, Mitsubishi plans to offer the 3DC-1000 3D adapter. The 3DC-1000 will convert the 3D BDP output to a
3D format that can be displayed by any Mitsubishi 3D Ready TV.

BSkyB Confirms Compatibility with LG, Panasonic, Samsung and Sony ’3D Ready’ TVs

Sky’s 3D TV service to work across the UK’s first range of 3D TVs

BSkyB (Sky) today confirmed that its forthcoming Sky 3D TV service, which is to launch later this year, will be compatible with a wide range of 3D Ready TVs being launched in the UK and Ireland during 2010.

At this week’s CES, LG, Panasonic, Samsung and Sony will all announce an intention to introduce ‘3D Ready’ TVs this year, and Sky’s 3D service will be compatible with all of their respective 3D TV products.

Sky’s existing Sky+HD boxes, which are in 1.6 million UK and Irish homes, are already equipped to receive 3D TV, so customers will only need to upgrade their TV set. The new 3D ready TVs will enable Sky+HD customers to watch both high definition (HD) and 3D services from the same TV set.

After becoming the first UK broadcaster to demonstrate 3D through a domestic TV in December 2008, Sky has since reached a number of further 3D ‘firsts’, such as broadcasting a Keane gig in 3D live over its satellite platform and offering the UK’s first ever live public demonstration of 3D – a performance of Swan Lake by English National Ballet – at the Hay Festival.

Sky has since announced its intention to launch the UK’s first 3D service in 2010. The service will offer a broad selection of the best available 3D programming, expected to include movies, arts, entertainment and sport. The service will be broadcast across Sky’s existing HD infrastructure.

Brian Lenz, Sky’s Director of Product Design & TV Product Development, comments: “Our HD customers already have a 3D capable set-top box, so if they are interested in experiencing TV in a third dimension, the good news is that they’ll have a range of 3D Ready TVs to choose from. This is a great example of Sky and TV manufacturers taking the initiative to ensure there is no confusion over formats. By working together with set manufacturers, we want to provide a hassle free way for consumers to enjoy 3D TV.”

Stephen Gater, Head of Marketing Home Entertainment, LG Electronics UK, adds: “No one can escape the buzz and excitement around 3D. We’re witnessing the start of dramatic change in how we view TV – the dawn of a new dimension. This year will see LG’s first 3D Ready TVs hit the market – and through Sky’s clear commitment to 3D broadcasting, 3D in the home is set to become a reality. Here at LG we’re really looking forward to being a key player in driving the evolution of this technology and giving families a more dramatic, immersive home entertainment experience.”

Andrew Denham, Marketing Director, Panasonic, adds: “Panasonic is delighted to support the introduction of Sky’s 3D TV service in 2010 with a range of compatible FULL HD 3D VIERA Plasma Televisions incorporating high precision active shutter glasses for an unparalleled viewing experience. Plasma technologies have excellent video response which delivers an immersive, movie-theatre-like experience where viewers can feel as if they were part of the action.’’

Rob Shaw, General Manager CTV & HP, adds: “3D TV is a key focus for Samsung and we are committed to the continued delivery of this technology to homes in the UK. Samsung launched its first 3D Plasma TV in 2008 and has continued to innovate and develop this cutting edge technology. In 2010 we will offer 3D ready capability in all our TV screen technologies, including LED, LCD & PDP. Our televisions offer incredible picture quality and choice, and coupled with the forthcoming Sky 3D TV service, Samsung customers can look forward to a truly immersive viewing experience.”

Yoshihisa (Bob) Ishida, President of Home Entertainment Business Group, SVP, Sony Corporation, adds: “We are excited to have Sky’s 3D TV service available for users of 3D compatible BRAVIA LCD TVs in UK and in Ireland. To grow the 3D home entertainment market it’s imperative that the industry offers consumers as much attractive 3D content as possible.”

Sky to launch 3D TV in 2010 following record Sky+HD growth

Sky has announced that the number of customers choosing Sky+HD, the UK’s only high definition (HD) service currently capable of broadcasting 3D services, has increased to 1.313 million following record growth.

Customers have responded in record numbers to Sky’s high quality and great value HD service. Sky has more than doubled the number of HD customers in the last year alone with over 90 customers* an hour joining Sky+HD.

In the next step in the Sky+HD journey, Sky today announced that it will launch the UK’s first 3D channel next year. The channel will offer a broad selection of the best available 3D programming, which is expected to include movies, entertainment and sport. The service will be broadcast across Sky’s existing HD infrastructure and be available via the current generation of Sky+HD
set-top boxes. To watch 3D, customers will also require a new ’3D Ready’ TV, which are expected to be on sale in the UK next year.

This commitment follows extensive research and development activity into 3D, which included Sky becoming the first TV company in Europe to broadcast a live event in 3D TV. On 2nd April 2009 Sky successfully broadcast a performance by Keane live from Abbey Road Studios via the company’s satellite network to a Sky+HD set-top box and domestic 3D Ready TV.

Sky has also confirmed the launch of a comprehensive ‘pull’ video-on-demand (VOD) service next year, to provide Sky+HD customers with additional choice and control to complement Sky+ and the current Sky Anytime ‘push’ VOD service. This new service will use the broadband capability of existing Sky+HD boxes.

Brian Sullivan, Managing Director of Sky’s Customer Group, comments:

“Well over a million homes have future-proofed themselves with Sky+HD, a platform for choice, quality and future innovation. With Sky+ as standard, our customers are already enjoying amazing picture and sound quality on a range of high-quality HD channels which cater to the interests and passions of the whole family.

“Next year we will make our HD boxes work even harder for customers by launching Europe’s first 3D TV channel, as well as introducing a comprehensive video-on-demand service to complement Sky+ and the current Sky Anytime service.

“3D is a genuinely ‘seeing is believing’ experience, making TV come to life as never before. Just like the launch of digital, Sky+ and HD, this is latest step in our commitment to innovating for customers.”

Sky launched the UK’s first national HD service in May 2006 which has since become Europe’s most successful HD service. Today Sky+HD customers can watch 33 HD channels from leading brands such as Sky Movies, Sky Sports, Channel 4, Disney, MTV, BBC, Discovery, FX, Sky1 and National Geographic. Sky+HD customers can choose up to 400 hours a day – or 13,000 hours a month – of quality HD content, which is significantly more than any other TV platform.

Further channels are due shortly, including ESPN HD (August 2009), and Sky News HD (Spring 2010), with a view to growing the offering to 50 channels over time.

Further details on Sky’s pull VOD and 3DTV services, including pricing, packaging and entitlement, will be announced closer to launch.

* On average in the year to end June 2009

Sky+HD:
Sky reported today that in the fourth quarter of 2008/9, it added 291,000 Sky+HD customers, to reach over 1.3 million – more than double the number just a year ago. This means that 14% of Sky’s customer base now chooses Sky+HD (up from 6% last year).

About Sky:
Sky is the UK’s leading entertainment and communications company, operating the most comprehensive multi-channel television service. Over 9.4 million homes – a third of households across the UK and Ireland – enjoy the very best entertainment, movies, news and sports channels. In delivering entertainment through the TV, PC and mobile, customers have more control and flexibility over what, how and when they watch. Almost 5.5 million customers now choose Sky+, Sky’s digital video recorder, to record and store their favourite programmes and 1.3 million enjoy the unprecedented picture and sound quality of Sky+HD, which offers 33 dedicated HD channels. Sky is also the UK’s fastest growing broadband and fixed-telephony provider with over 2.2 million customers taking Sky Broadband and over 1.8 million customers taking Sky Talk.

About Sky 3D TV:
There will be no need for customers to upgrade their set-top boxes to access to the new 3D channel, as all existing Sky+HD boxes are already ‘3D Ready’. However, customers will need a new 3D Ready TV, which are expected to be on sale in the UK during 2010. More details on the channel, including timing, pricing and packaging will be provided in due course.

What has Sky captured in 3D?
On Thursday 2 April Sky successfully broadcast the UK’s first live event in 3D TV to a domestic 3D TV set, via its satellite network and existing Sky+HD set-top boxes. Using polarisation technology, this was the first time an event had ever been broadcast live to a domestic TV screen in the UK.

Other events recorded in 3D include:

• Usain Bolt, sprinting 150 metres down a specially designed track on Manchester’s Deansgate during the Bupa Great City Games (17 May 2009)
• Swan Lake, a special performance by English National Ballet to capture the UK’s first ballet for 3D TV (9 April 2009)
• England vs. New Zealand Rugby Union Test Match (29th November)
• Sky1’s Gladiators (December 2008)
• Liverpool FC vs Marseille UEFA Champions League (26th November 2008)
• Ricky Hatton vs. Juan Lazcano (12th March 2008)

3D explained
The human eye’s ability to see things with variable depth and wide perspective is based on how the brain processes two separate images, as received by each eye. When someone looks at something the brain is able to merge two separate images together to create a field of vision which is both three-dimensional and allows the viewer to focus on specific areas within any given scene.

The jump from 2D to 3D
TV has traditionally only been able to deliver a single image to a television screen. For all the innovation that we’ve seen in TV (including the move to colour, the migration to digital, and more recently, the launch of high definition services), all of these developments have only been able to work within the parameters of a single incoming TV feed – a 2D experience.

So even though HD delivers an intensity and richness which results in exceptional clarity and detail, it is still based on the same underlying picture delivery mechanism as previous TV formats.

3D TV is possible because of a series of major breakthroughs (principally in camera, post-production, encoding, set-top box and TV set technology) which means that domestic TVs are now capable of processing an image in a way that can deliver the depth information to the brain – much like the human eye – and hence add a further dimension to HD.

For the first time, two images can now be merged and played out simultaneously on the same domestic TV display. Polarising glasses are currently used to help direct the correct left or right full colour on-screen image to the corresponding eye. The brain then processes each feed to create a single image, providing a level of depth and focus which means that the content is able to move to and from the foreground and therefore becomes three-dimensional.

Sensio Signs a First Contract for the Integration of Its Technology Into a 3D TV Designed By Kerner Optical R&D

Montreal, Quebec – SENSIO Technologies Inc. (“SENSIO”) (TSX Venture Exchange Inc.: SIO), the inventor of the SENSIO®3D technology, announces that its technology will be integrated for the very first time into a 3D television intended for the consumer market. “We are extremely pleased with this milestone agreement we just reached with Kerner Optical Research and Development Corporation (“KORD”). The signature of this first contract falls within the timeline we had set and is the result of our efforts aimed at integrating our technology into a mass consumption device”, explains Nicholas Routhier, President and CEO.

This recently entered into agreement will allow KORD to integrate the SENSIO®3D technology into the new LCD HD SpectronIQ television, as well as the JVC 2D to 3D real-time conversion technology, for which SENSIO obtained a license in October 2006. The new television is currently being developed as per a contract between KORD and SpectronIQ. This agreement follows the Letter of Intent announced last June, which expressed KORD’s interest for the SENSIO®3D technology.

“We are thrilled to be working with SENSIO, the only company currently offering a full 3D home theater solution. The quality of the 3D presentation, combined with their diversified content offering, prove that SENSIO is well on track to becoming a true standard on the market”, says Mark Anderson, KORD’s President and Chief Executive Officer.

For his part, Mr. Routhier is very happy to be partnering with industry leader KORD to make 3D theater more accessible at home. “KORD’s creativity and sense of innovation are undeniable assets for the development of the 3D home theater market.”

This first commercial success will generate recurring incomes for SENSIO, as the contract provides for a base amount, as well as royalties on every unit sold.

About SENSIO

Founded in 1999, SENSIO Technologies Inc. (TSX.V: SIO), headquartered in Montreal, Canada, develops and markets forward-looking stereoscopic technologies designed to offer the most advanced and immersive cinematographic experience available. Its flagship technology, SENSIO®3D, allows the high-quality distribution of 3D content through conventional 2D channels and playback on any display device, including plasma TVs, HDTV and glass-free 3D displays. Working with major Hollywood studios and large format 3D film producers, SENSIO has built up one of the world’s largest library of 3D movies for the home entertainment market.

SENSIO® is a trademark of SENSIO Technologies Inc.

About KORD

In August of 2006, a group of investors purchased Kerner Optical (KO) from Industrial Light & Magic (ILM). As part of ILM, KO helped contribute to ILM’s fifteen Academy Award winning motion pictures through its physical effects, model shop and camera group. Kerner Optical Research and Development, Inc (KORD) was the next natural evolution with its 30 years of movie making history and innovation. Leveraging the strengths of KO technical expertise and SpectronIQ consumer electronics production and distribution chain, KORD has been created to develop and license software and technology to display movies, games and internet media in extraordinary new ways.

KORD brings new concepts, techniques and systems to life. Our projects involve three-dimensional stereoscopic image acquisition and delivery as well as enabling technologies for feature film, simulation and immersive training environments. We are a high-end incubator within a world renowned studio. Our staff is surrounded by top movie industry professionals with years of expertise. KORD’s primary value is our technological innovation focused on leveraging practical creative problem solving into next generation tools for client and industry professionals.

Sky to Make TV History with the Launch of 3D TV

Sky 3D channel to launch in April with live Premier League football every week, starting with Arsenal versus Manchester United 

ISLEWORTH, ENGLAND, February 03, 2010 /24-7PressRelease/ — Sky has announced that it will launch Sky 3D, Europe’s first dedicated 3D TV channel, this April. As part of the final preparations for this ground-breaking launch, Sky will preview the new service with a world first on Sunday 31 January 2010, becoming the first TV company anywhere to broadcast a live 3D TV sports event to a public audience. The Premier League clash between Arsenal and Manchester United will be filmed in 3D and broadcast over the Sky platform to selected pubs around the UK and Ireland, with their customers becoming the first audiences anywhere in the world to experience live Premier League in 3D.

To support this landmark broadcast, the nine pubs – located in London, Manchester, Cardiff, Edinburgh and Dublin – have been kitted out specially with some of the first ’3D Ready’ TV sets to reach the UK and Ireland. As 3D TVs become more widely available, Sky will roll out its 3D channel to hundreds of pubs from April, allowing football fans across the country the opportunity to experience a live Premier League match in 3D each week.

Once 3D TVs begin to reach the consumer market later this year, Sky will then make Sky 3D available to all Sky+HD customers, giving millions of people the opportunity to watch a wide range of content in 3D, including movies, sport, documentaries, entertainment, and the arts.

Sky 3D works with all existing Sky+HD boxes and will initially be introduced at no extra cost for customers who subscribe to Sky’s top TV package and the Sky HD pack. Sky 3D will also be compatible with all 3D Ready TVs coming to the UK and Ireland this year, including all models from Sony, Samsung, LG and Panasonic.

To make the 3D preview a reality, Sky Sports will produce two edits of its live coverage of Sunday’s game at the Emirates Stadium, one for its HD channel feed and another dedicated to 3D. Eight specially engineered 3D camera rigs will house sixteen of Sky’s high definition cameras, to provide comprehensive stereoscopic coverage from all angles. The 3D broadcast will be supported by Sky’s dedicated 3D production team and purpose built 3D outside broadcast truck, which will enable live mixing between camera positions, slow motion replays and the use of innovative 3D graphics. There will also be a dedicated commentary team to support the 3D edit.

Jeremy Darroch, Sky’s chief executive, said: “3D is without doubt one of the most talked-about developments in television for many years. Sky has always innovated to bring customers the best possible viewing experience, so we fully intend to take the lead in bringing the spectacle of 3D to the UK and Ireland.”

About Sky
Sky is the UK’s leading entertainment and communications company, operating the most comprehensive multi-channel television service. More than 9.7 million homes enjoy the entertainment, movies, news and sports channels. In delivering entertainment through the TV, PC and mobile, customers have more control and flexibility over what, how and when they watch. Over 2 million enjoy the picture and sound quality of Sky+HD which offers 37 dedicated HD channels.

Sky+HD customers can record at the touch of a button, record two channels while watching a third previously recorded programme, automatically record new episodes of a favourite series, pause and rewind live TV and remote record. Customers can also watch Sky Anytime – a selection of the weeks best TV available on demand offering up to 90 hours of HD programming. HD ready TV with Sky+HD is Supertelly.

Panasonic Full HD 3D Theatre at the Olympic Games

OSAKA, Japan–(BUSINESS WIRE)–Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category for the Vancouver 2010 Olympic Winter Games, today opened the doors of its Olympic Pavilion “Panasonic FULL HD 3D THEATRE” featuring two 103-inch full HD 3D theatres at LiveCity Yaletown, official celebration site of the 2010 Olympic Winter Games.

“With Panasonic’s new line of full HD 3D products which will be launched in North America this spring, we will conquer that as well.”

Open February 12-28 from 11 am to 11 pm daily, the theatres will screen high definition, three dimensional images of the Opening Ceremony, highlights footage of the 2010 Winter Games, as well as the video of Sarah Brightman performing Panasonic’s song, “Shall Be Done”. There is no entrance fee for Panasonic’s Olympic Pavilion at the LiveCity Yaletown site in David Lam Park.

“This theatre is our way of sharing the passion of the 2010 Winter Games with Vancouver residents and visitors from around the world,” says Takumi Kajisha, Managing Executive Officer, Panasonic Corporation. “Panasonic believes 3D systems will greatly enhance at-home viewing of future Olympic Games, combining the enjoyment of watching the greatest sports event with the stereoscopic images of full HD 3D.”

Panasonic’s Full HD 3D Theatre at the 2010 Winter Games offers the public the first opportunity to experience a new era of immersive visual entertainment that will soon be available for consumers to enjoy at home. It is a 3D experience that easily rivals the best that can be seen in cinemas.

“We’ve successfully moved from black and white, to color, to high definition television. But immersive, totally realistic 3D imagery has been the final frontier,” said Eisuke Tsuyuzaki, Chief Technology Officer, Panasonic Corporation of North America. “With Panasonic’s new line of full HD 3D products which will be launched in North America this spring, we will conquer that as well.”

With Panasonic’s frame sequential technology, images are alternately reproduced at 60 frames per second for each eye for a total of 120 frames per second. These images are viewed alternately through high-precision 3D eyewear with shutters driven in synchronization with the video. As a result, each eye views a separate 1920 x 1080 full-HD image for beautiful, clear 3D images with no degradation in quality.

Panasonic has always been a leader in standardizing consumer electronic products and is proud that Panasonic full HD 3D technology has greatly contributed to the standardization of Blu-ray 3D™ which was announced by the Blu-ray Disc Association at the end of last year.

In January 2010, Panasonic announced its latest twin-lens full HD 3D camera recorder, and a Full HD 3D home theatre system (50?, 54?, 58? and 65? sizes) at the International Consumer Electronics Show (CES) in Las Vegas. The full HD 3D home theatre system is expected to be introduced to the North American market in the spring of this year.

Highlight videos of 2010 Winter Games screened in the full HD 3D theatre are sourced from the International Olympic Committee. The theatre has been developed in cooperation with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the City of Vancouver and Canada’s Olympic Broadcast Media Consortium, the official Canadian broadcaster of the 2010 Winter Games.

Official Worldwide Olympic Partner
Panasonic is proud to support the Olympic movement—aimed at promoting world peace through sports—as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 20 years since The Olympic Partner (TOP) Program commenced at the Calgary Olympic Winter Games in 1988. Under the slogan of “Sharing the Passion,” Panasonic contributes to the success of the Olympic Games through its technology. In 2007 Panasonic renewed the partnership with the International Olympic Committee through to the 2016 Olympic Games in Rio de Janeiro.

Review 3D TV Launches

Everyone wants to know more about 3D TV and how it’s going to change the way we watch television. Will it make watching television more exciting? Will it make old televisions obsolete? How much does this new technology cost? The answer to these questions and many more will be explored at Review 3D TV.

As an evolutionary step, 3D TV will serve us as the most influential mass media on the market when it is fully deployed, much like regular television did in the past. The major difference for consumers will be experiencing 3D at home instead of having to go to the theatre.

The popularity of the movie Avatar shows the publics’ appetite for quality 3D entertainment. While Avatar is not the first movie in 3D to capture the publics’ attention, it is one of the best examples of the level of interest out there.

Retrevo Inc. anticipated that the new Avatar 3D movie was the perfect test bed to gauge the publics’ interest in 3D TV. They asked consumers questions such as; their 3D TV awareness and purchase considerations both before and after they saw the movie Avatar. The Retrevo Inc. study concluded that there was a considerable increase in awareness and willingness to purchase a 3D TV after viewing the Avatar movie.

Prior to watching the movie Avatar, consumers who were polled indicated 39 percent awareness that they would be able to watch 3DTV in the near future. After watching the movie Avatar, the same demographic indicated a 60 percent awareness level. Between advertisements, blogs, news, and other popular broadcast mediums, it appears that awareness of 3D TV technology is on the rise. Adding to the surge of 3D TV awareness was its debut at the CES 2010 in Las Vegas early this year.

The new interest in 3D TV is great news for TV manufacturers. With awareness on the rise, this will set the stage for many product roll-outs. TV manufacturers who can adopt producing 3D TV’s with the same efficiency they do with their other television lines will likely find the new market very profitable. With strong sales in HDTV sets, whether it’s plasma or LCD, it appears the market is ready for 3D TV.

Other interesting data that came from the Retrevo Inc. study indicated that the majority consumers will only pay twenty five dollars or less for their 3D glasses to watch 3D TV at home. Additionally, sixty-five percent of the consumers polled indicated that ten dollars would be their limit. With proper marketing of benefits and features that various manufacturers will introduce into the 3D glasses market, we expect the median price for glasses will likely exceed thirty dollars in a couple of years. There’s even been speculation that 3D glasses could become obsolete as some television manufacturers plan on producing 3D TV’s that do not require them.

Although 3D TV is a relatively new term, even for 2010, it’s already clear that the idea is a winner with consumers. As this year progresses, you can expect to hear much more about 3DTV and everything that comes with it. Always check back at www.review3dtv.com for the most up-to-date information, articles, and reviews about everything that is 3D TV.

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