Review 3D TV

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Hollywood moviemakers and TV manufacturers should file this item under Good News/Bad News. First, the good: The blockbuster movie Avatar is apparently a blockbuster on Blu-ray as well. Released just yesterday in stores–Earth Day, in case you missed the symbolism–Avatar racked up record sales of 1.5 million copies in the Blu-ray format. According to the Hollywood Reporter, an early industry estimate places overall disc sales (DVD and Blu-ray) of Avatar somewhere north of 4 million.

And while Avatar director James Cameron and Fox Home Entertainment, which released the disc, are no doubt popping champagne corks today, there may be a downside to the movie’s record-breaking disc sales–at least for TV makers. You see, the initial Blu-ray release of Avatar isn’t in 3D, but in plain old two dimensions. The millions of buyers who’ve already snapped up Avatar discs are aware of this, naturally, and there’s a good chance they’re drawn more by film’s action, characters, and plot than by the (admittedly cool) visually gimmickry of 3D. Fans who want Avatar 3D on Blu-ray will have to wait until early next year, according to Fox.

3D @ Home

Now the potential bad news: Since Avatar is a smashing success in Blu-ray 2D, does this mean that consumers are blasé about 3D entertainment in the home? After all, content drives adoption of new consumer technologies, at least most of the time. If shoppers are snapping up Avatar discs now, it is quite possible they’ll pass on the 3D version–well, aside from a relatively small number of home theater buffs who want to recreate a theatrical experience.

To be fair, 3D TVs are new and expensive, and few consumers own one today. But wouldn’t Avatar, not only the highest-grossing film of all time, but also one that’s integrally linked with 3D entertainment, be the killer app (or killer disc, in this case) that spurs people to drop big bucks on a 3D-ready HDTV, a 3D Blu-Ray player, and at least two (and likely more) pairs of 3D glasses?

I’m not saying that 3D TV will fail. But Avatar’s early disc sales may provide a clue as to what consumers think of 3D at home. If you’re a TV manufacturer, it’s too soon for the vomit bag. But do keep one handy–just in case.

Thanks PCWorld!

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Like competitive systems in the market now, Sharp’s system requires the use of special 3D active-shutter glasses.

Sharp explained that most 3D LCDs use a system based on time-sequential display technology using special active LC (liquid crystal) shutter glasses. Images intended for the left and right eye on the LCD screen are presented sequentially, alternating between the two perspectives.

The LC shutters in the special 3D glasses are synchronized with the display, “opening” (becoming transparent) and “closing” (becoming opaque) in such a way that the left and right eye see separate images, Sharp said.

The human brain combines these two slightly different images to create the perception of depth in a three-dimensional image.

The drawback to the system, Sharp said, is that displaying 3D images on a conventional display using this system yield low brightness and crosstalk in the image.

Sharp’s newly developed 3D LCD system combines five proprietary LCD technologies, including UV2A technology, Sharp’s core LCD TV panel technology, four primary-color technology, FRED technology and side-mount scanning LED backlight technology.

The system optimizes LCD for 3D TV by increasing screen brightness when displaying 3D images 1.8 times higher than that of the conventional displays, while minimizing crosstalk.

Sharp’s four-primary-color technology, currently marketed in 2D as Quattron, utilizes four primary colors, adding Y (yellow) to the three conventional primary colors of R (red), G (green), and B (blue).

Sharp said this technology contributes to brighter, more vivid colors using higher light-transmission efficiency through the panel and a wider color gamut, which had been difficult to attain on conventional three-primary-color displays.

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Safeco Field, built in 1999 and located in Seattle, Washington, houses the world’s second largest open/close roof with natural grass, is the Seattle Mariners home field and hosts more than 2 million fans per year. The street display being installed in the field today is a combination of SANYO’s proprietary waterproofing, dust protection and cooling technology, which can be used outside even while weather happens. The display features high brightness and advanced cooling control mechanisms. Weatherproof monitors will allow the stadium to display contents for ads or public information with clarity and brightness even outdoors.

”This 82” LCD monitor will give us a new way to provide information to our fans at Safeco Field without having to worry about the effects of weather. We are very happy that Sanyo chose to make its entrance into the North American digital signage market here at our home ballpark,” said Bob Aylward, Executive Vice President Business Operations, Seattle Mariners.

The growing digital signage market allows additional streams of income from innovative advertising options, and the digital signs are often seen in areas where people gather, outdoors, outside a store, at street intersections, etc. The signage serves a dual purpose, providing pertinent information to customers and the general public, as well as conveying sponsor messaging. Digital signage is very big in North America and Europe. Along with the proliferation of digital signs, there is also a shift to network the devices, and it is estimated that the market for digital signage will continue to grow to a market scope of approximately $2 billion in North America, and is said that it will expand to about $10 billion by 2015 (SANYO forecasts).

“It is our privilege on this occasion to have the Mariners install our first large 82” LCD Weatherproof Street Display,” commented Mitsuru Homma, Executive Vice President of SANYO Electric Co., Ltd. “With this prominent appeal to our latest innovation in digital signage, this type of large monitor has officially made our presence known in the North American digital signage market.”

SANYO, on this occasion, officially is bringing the product as a digital signage option to North America. While the product is developed and manufactured by SANYO Electric, the sales for the product and services will be handled by the regional sales headquarters, SANYO North America Corporation.

The Mariners are slated to purchase and install approximately 250 SANYO TVs in their stadium this fiscal year, and when combined with the TVs already installed, the number of SANYO TVs in Safeco Field will be 656 units.

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The Japanese electronic giants, regarded as the first major manufacturer to pledge allegiance to the latest televisual revolution, will be represented by the Sony HX803 as its first foray into the 3D TV consumer market.

Packing Sony’s latest 200Hz high frame rate technology, the HX803 will deliver a full HD 1080p picture, while ‘High Speed precision’, ‘LED Boost’ and ‘3D up conversion’ will help enhance that HD 3D image even further. There’s also wireless access to Bravia Internet Video and built-in Freeview HD.

PS3 fans can also look forward to a 3D treat as Sony plans to launch four 3D stereoscopic games which come free when you purchase a HX803 3D TV.

To make your PS3 3D compatible, console owners will need to download a firmware update which will be made available prior to the launch of the HX803 3D TV. A firmware update to make the PS3 3D Blu-ray compatible will launch later in 2010.

Of course if you don’t own a PS3 and still want to enjoy Cloudy With a Chance of Meatballs or Deep Sea on Blu-ray 3D, the Sony S470 3D Blu-ray player which is already available, can be snapped up instead.

Completing your Sony ‘3D home’ the BDV-E370 Home Cinema system will also come equipped to cater for all your 3D audio needs.

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“Motorola has been developing 3D technology for more than 10 years, leading the industry with innovative solutions that support the deployment of 3D TV to the home,” said John Burke, senior vice president, Motorola Mobile Devices and Home. “The development of this 3D software enhancement gives our service provider customers a straightforward solution for deploying high-quality 3D TV services today using their existing video delivery infrastructure. By focusing on the customer’s viewing experience Motorola has taken 3D TV to the next level and helped our industry to bring the experience of 3D from the theater into the living-room”

With many service providers having already announced their intent to broadcast select 3D programming, there are several challenges to overcome to deliver 3D signals to the home using currently deployed infrastructure and devices. Although frame-compatible 3D content can be passed through deployed set-tops and viewed on 3D TVs today, accessing the set-top on-screen guide and menu while watching 3D content provides an unsettling experience for the consumer. Motorola addresses these deployment challenges and maintains its leadership position in 3D TV by integrating 3D signal processing software into the set-top. Specifically, the new 3D TV-enabled set-tops provide the following functionality:

•3D format detection: The 3D TV processing software automatically detects the presence of 3D content and identifies the type of 3D format used to ensure proper delivery and display on the 3D TV. As a result, the consumer will be able to seamlessly switch between 2D and 3D channels. Additionally, the set-tops support 3D TV over both MPEG-4 and MPEG-2 and are capable of 1080p24/30 output.

•Content reformatting: Upon detection of 3D content, the set-top automatically reformats all on-screen text and graphics to match the incoming 3D format so that they can be correctly displayed by the 3D TV set. The 3D processing software supports all on-screen displays such as closed captioning, emergency alerts, application graphics and text overlays, as well as existing EPGs and applications.

3D TV is becoming a hot new viewing format and participants across the ecosystem are targeting home viewing. Momentum is building, and IDC survey data shows that consumers that have experienced 3D in the movie theaters express a greater willingness to pay for 3D-capable devices,” said Greg Ireland, IDC Consumer Markets research manager. “Motorola is successfully demonstrating its ability to support 3D TV and continues to be one of the leading providers of 3D TV solutions.”

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For Onkyo, a name that translates roughly to ‘sound harmony’ in Japanese, sound quality is preeminent. All these new receivers and HTiBs now decode lossless Dolby TrueHD and DTS-HD Master Audio bitstreams, and include new 192-kHz/24-bit Burr-Brown PCM1690 DAC’s that are highly resistant to clock jitter and provide a remarkable 113-dB dynamic range. The lineup includes Onkyo’s new easy-to-setup overlaid onscreen graphical display that lets the user watch the program in the background while using the function menus. Additionally, all 2010 HDMI v1.4 models include a new feature call HDMI Thru. HDMI Thru allows content to pass through to the TV when the receiver is in a standby state.

The new TX-SR608 7.2-channel THX-Select2 Plus certified receiver has new power amplifier section that uses three-stage inverted Darlington output topology, and a power boost from 90 to 100 watts. Audyssey DSX dimensional sound processing has been added to its predecessor’s Dolby PLIIz capabilities. Additionally, all video sources, including those using the new PC input, and regardless of source resolution, can be upscaled to big and beautiful 1080p via HDMI and Faroudja DCDi Cinema™. The TX-SR608 will also include a front HDMI input, a feature first introduced by Onkyo in 2009. The TX-SR608 will be available in April at an MSRP of $599.

The 5.1-channel TX-SR308 and 7.1-channel TX-SR508 round out this initial announcement of A/V Receivers from Onkyo. The TX-SR308 will be available in March with an MSRP of $299, a followed by the TX-SR508 in April for $399.

The HTiB package systems, which each consist of a receiver, speakers and a subwoofer, are the 5.1-channel HT-S3300 and 7.1-channel HT-S5300; the latter also includes an iPod dock. Thanks to the HDMI interface and the use of advanced Dolby and DTS codecs, all of these receivers and systems are also capable of decoding lossless Dolby TrueHD and DTS-HD Master Audio. The HT-S3300 will ship in March with an MSRP of $379, followed by the HT-S5300 in April for $599.

A third packaged system departs from the traditional HTiB form factor and uses a combination subwoofer and 3D Ready A/V receiver plus two front speakers. It uses Onkyo’s own Theater-Dimensional processor to create an immersive and convincing surround effect through just 2.1 channels. The HTX-22HDX has three HDMI v1.4 inputs, handles HD audio formats from DTS and Dolby; offers four distinct audio modes for gaming; and outputs for additional speakers. The HTX-22HDX will ship in May with a $349 MSRP.

“Onkyo’s 2010 entry-level product line represents a significant jump over last year’s line,” said Paul Wasek, Onkyo USA’s marketing manager. “We are excited to deliver this first wave of 3D capable products. By upgrading to 1.4, even on the least expensive HTiB, we have eliminated all HDMI pass-through products and allowed HD audio formats to be used across the line. The fact that consumers can now buy a THX-Certified receiver with 1080p upscaling, Burr-Brown DACs, PC input and more for under $600 shows Onkyo’s clear commitment to delivering performance and value to consumers.”

All of Onkyo’s receivers offer exceptional connectivity options with as many as six HDMI inputs, plus component and composite video, numerous stereo input jacks, optical/coaxial digital inputs, and the popular front-panel connections on many models. Two models include Sirius Radio connections, and all these receivers incorporate Onkyo’s proprietary Universal Port (U-Port) connector which simplifies connections to optional HD Radio tuners and iPod Docks (included with the HT-S5300).

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Series/Model Estimated Selling Price Availability
HT-C7530W $ 999.99   May 2010
HT-C6930W $ 899.99   April 2010
HT-C6730W $ 799.99   March 2010
HT-C6500 $ 649.99   March 2010
HT-C5500 $ 499.99   March 2010

“Samsung strives to deliver the best-in-class home theater experience at an affordable value,” said John Revie, senior vice president of Home Entertainment for Samsung Electronics America. “With this year’s lineup of Blu-ray Home Theater Systems, we’re kicking it up a notch by delivering a fully immersive home theater experience for every consumer – including 3D capability and lifelike, pristine audio quality – all with an elegant design in one easy to use system.”

Samsung HT-C6930 and HT-C6730W: Recipient of the CES “Best of Innovations 2010″ Award

The 1330W HT-C6930W and HT-C6730W are designed for the ultimate home theater aficionado and are the most powerful audio systems that Samsung offers with 7.1-channel 3D surround sound, bringing the viewer a fully immersive entertainment experience. Both offer Musical Room Calibration, which uses music to calibrate speakers instead of white noise. The HT-C6930W is distinguished by its 3D capability, delivering on Samsung’s commitment to providing an immersive 3D solution for home entertainment. Both systems introduce a built-in digital signal processor (DSP) that allows for realistic vertical 3D surround sound experience. Boasting 1080p video playback for both Blu-ray discs and standard DVDs, the units support the Dolby Digital Plus™, Dolby TrueHD™ and DTS-HD Master Audio high-definition audio formats. The systems include eight speakers; a wide center channel speaker, two HDMI inputs, a large subwoofer, two tower speakers and four surround speakers, including wireless rear satellite speakers.

The Samsung HT-C7530W: Perfect Balance of Design and Performance

Samsung’s 800W HT-C7530W takes home theater systems to new heights. Featuring Samsung’s nature-inspired Touch of Color™ (ToC™) design, the HT-C7530W matches modern interior design aesthetics while also complementing Samsung’s stylish HDTVs. The receiver’s cabinet has a wood-grain texture and is encased in a luxurious translucent material. The 5.1-channel system consists of two half-tall speakers, two wireless rear speakers, a center unit, a subwoofer, a Wi-Fi dongle, 1 GB embedded memory and 2HDMI inputs.

Samsung HT-C5500 and HT-C6500: Impressive Features in a Small Package

The 1000W HT-C5500 and HT-C6500 deliver the perfect home theater experience for small spaces. The systems feature 5.1 channel surround sound, advanced auto sound calibration , and a iPod/iPhone dock in a compact package that doesn’t sacrifice audio or picture quality. The HT-C6500 also includes 1GB of built-in storage, 2 HDMI inputs, and upgraded speakers.

Connected TV/Samsung Apps

Samsung’s Blu-ray Home Theater systems now include advanced connectivity features through Samsung Apps, the world’s first HDTV applications store. Samsung Apps provides an expanded, easy-to-navigate selection of content and applications from leading content providers and services like The Associated Press, Netflix, Pandora, Twitter, USA TODAY, and VUDU. Applications can be downloaded and viewed all while watching TV. More than 20 applications should launch by the end of March free of charge, with more to come.

In addition, the HT-C6930W, HT-C6730W and HT-C6500 have built-in WiFi connectivity while the HT-C7530W supports Wi-Fi through the included wireless dongle*. All new models include Allshare™ compatibility to allow content sharing among other DLNA® certified electronic devices within the network.

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Series/Model Estimated Price Size (inches) Availability

UN55C9000 $6,999.99 55″   
UN46C9000 $5,999.99 46″ 
UN65C8000 $4,999.99 65″ 
UN55C8000 $3,499.99 55″ 
UN46C8000 $2,799.99 46″ 
UN55C7000 $3,299.99 55″ 
UN46C7000 $2,599.99 46″ 
UN40C7000 $1,999.99 40″ 
UN55C6800 $2,999.99 55″ 
UN46C6800 $2,299.99 46″
UN65C6500 $4,499.99 65″ 
UN55C6500 $2,799.99 55″ 
UN46C6500 $2,099.99 46″ 
UN40C6500 $1,699.99 40″ 
UN32C6500 $1,199.99 32″ 
UN60C6300 $2,999.99 60″ 
UN55C6300 $2,499.99 55″ 
UN46C6300 $1,699.99 46″ 
UN40C6300 $1,399.99 40″ 
UN55C5000 $2,299.99 55″ 
UN46C5000 $1,499.99 46″ 
UN40C5000 $1,199.99 40″
UN32C5000 $849.99 32″ 
UN32C4000 $699.99 32″
UN26C4000 $549.99 26″
UN22C4000 $429.99 22″
UN19C4000 $379.99 19″

“Our commitment to innovation has always been strong. We’re not only delivering elegant design and eco-friendly energy consumption, but we’re adding a new dimension to superior home entertainment through a broad lineup of 3D LED TVs,” said John Revie, vice president of Home Entertainment for Samsung Electronics America. “We are passionate about this year’s LED TV lineup as we once again raise the bar on technology innovation by delivering a superior TV experience and leadership in the HDTV space.”

Built-in 3D

This year’s premium LED TV models, the C7000, C8000 and C9000, feature Samsung’s Real240Hz™ refresh rate technology and Samsung’s proprietary built-in 3D processor that is compatible with major 3D format standards. While the TVs are optimized for viewing 3D content, the built in 3D processor lets you render 2D content into 3D in real time.

Combined with the company’s 3D Blu-ray player or home theater system (BD-C6900 and HT-C6930W), and unique Samsung-designed 3D Active Glasses, Samsung offers a total 3D solution for home entertainment. To further kick-start the 3D experience, consumers, for a limited time, will receive a free 3D Starter Kit with the purchase of a Samsung 3D HDTV and either the Samsung BD-C6900 3D Blu-ray Player or the HT-C6930W 3D Home Theater System. Included in the kit is a 3D version of “Monsters vs. Aliens”® and two pairs of Samsung 3D Active Glasses.

Unsurpassed Picture Quality with Precision Dimming

Samsung’s LED C8000 and C6800 include Samsung’s Precision Dimming technology that merges the advantages of LED edge-lighting with the control of local dimming technology in directly back-lit LED televisions. Precision Dimming uses an array of special LEDs that create diamond-shaped areas of light to illuminate objects on the panel. These areas can vary in size and shape according to the light required, and an algorithm calculates where the light should be targeted to intensify contrast. The result: higher contrast ratios, deeper blacks, vibrant colors and enhanced energy efficiency.

Connected TV and Samsung Apps

The LED 6500, 6800, 7000, 8000 and 9000 come with Internet@TV connectivity which includes Samsung Apps, allowing users, with internet access or a wireless network with our Link Stick* (or similar), to download and view applications on their TV screens. Samsung Apps provides consumers with a broad selection of content and applications from leading services like The Associated Press, Netflix, Pandora, Twitter, USA TODAY, and VUDU. More than 20 apps should launch by the end of March, with more to come.**

Also included is Allshare™ for wireless connectivity and multimedia sharing across DLNA® Certified devices, allowing consumers to wirelessly transfer photos, movies and music from PCs, mobile phones and digital cameras to their TV for big screen viewing at home with friends and family.

Focus on Design

In 2010, Samsung builds on its tradition of innovative design by introducing narrower bezels and brushed metal frames in silver and black – pushing the limits beyond the familiar black bezels of many HDTV’s. The LED TVs are very slim, with the 7000 Series measuring one-inch, and LED C8000 measuring 0.9 inches and the LED C9000 measuring a pencil thin 0.3 inches. For select models, Samsung also developed a groundbreaking four-legged quad stand that makes the TV look more like furniture and a new “mystic earth” Touch of Color™ (ToC™) design scheme with chrome edging to better match a living room’s décor. The new LED TVs match Samsung’s 2010 line of Blu-ray players and home theater systems.

Green Efficiency

All these functionalities are delivered without compromising on the energy efficiency that Samsung LED TVs are known for and meet even higher standards of sustainability. They all exceed the more stringent EnergyStar® 4.0 guidelines, and are slimmer and lighter for easier shipping and storing. The 2010 LED TVs are the highest performing and most eco-conscious HDTV products Samsung has ever released.

The Touch Screen Remote Control

The C9000 Series come equipped with a premium 3-inch color touch-screen remote control – which features a live feed of the channel you’re currently watching. For the C9000 only, the easy to use, full touch-screen remote control comes complete with an earphone jack and Twin View, which lets you watch TV or Blu-ray DVD titles on the remote or TV at the same time. The remote includes Allshare and a QWERTY keyboard for the LED C7000, C8000 and C9000, and at 2.4 Ghz, its integrated Wi-Fi and infrared technology controls the TV, STB and AV devices with on-screen buttons. The touch screen remote is available as an accessory for the LED C7000 and C8000, as well as select LCD and Plasma Series.

Accessories

The LinkStick makes it easy to connect to online content and acts like a thumb drive. When connected to a USB 2.0 port, it allows for online connectivity, offering easy access to Samsung Apps and InfoLink™ RSS data.

Samsung’s innovative ultra-slim wall-mount solutions enhance Samsung’s latest ultra-thin televisions by reducing the gap between the TV and the wall to a mere 0.6 inches, making the experience similar to hanging a picture frame. They feature a unique cord system to help you stay untangled for a neat and organized appearance. The wall mounts come in two versions that support various TV models.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

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Word regarding the LX9500 first surfaced last month, when a leaked document revealed LG’s roadmap for the coming year. LG opted not to comment on the legitimacy of last month’s leak, however the new 3D LED TV has now been confirmed.

The LX9500 will be available in two models, one coming in at 47 inches, and the other a larger model measuring 55 inches. Both of these thin 1080p LED sets come packed with a whole host of features, including USB 2.0, HDMI, integrated Skype software, and of course 3D support.

The sets, which do require you to wear USB-powered glasses, should arrive in Korea within the coming months, beating rival Samsung to market. It’ll launch in Europe and the US this May. No pricing details were provided for global markets, but when the LX9500 launches in Korea it is expected to cost around 4.7million South Korean Won, which is roughly $4,000.

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