Are Consumers Ready for a 3D TV Upgrade?
With the buzz surrounding 3D TV, one has to wonder if consumers are really ready for an upgrade. After already spending thousands within the last five years to upgrade to flat screen technology, is the majority really willing to pull out their wallets again? Furthermore, is 3D TV going to be worth the premium price that TV manufacturers will charge for it?
Looking back on what consumers typically spent on televisions, you soon realize that TV manufacturers have really been raking it in. It was only until the introduction of flat screen technology that encouraged TV manufacturers to lower their prices on their CRT models. Until then, prices held steady throughout the years.
With the introduction of 3D TV we might expect the price of regular flat screen televisions to come down dramatically, much like what happened with the price of CRT televisions. But with flat screen televisions already at historically low prices, it’s unlikely that they have any room to bring prices down any further. A 50” HDTV LCD, flat screen television sold anywhere from $4000 to $6000 per unit only five years ago. That same television could easily be bought for under $1000 today! With dramatic price drops like these, you can see that there is little room left for price dropping.
We can expect the price of a 3DTV to cost well above what a typical flat screen, HDTV currently costs. You’ll also require a 3D TV player as well, at least until broadcasters are capable of streaming it over cable. With limited content available and the requirement to purchase specialized equipment, it’s clear that most consumers won’t be upgrading to 3D TV anytime soon.
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