Onkyo Introduces the World’s First THX Certified 3D-Ready A/V Receiver

Onkyo USA has announced March deliveries of its first 3D-Ready home theater receivers and home theater in a box (HTiB) systems. The new models consist of three A/V receivers and three HTiB systems ranging in price from $299 to $599, and all of them support the new HDMI v1.4 connectivity standard for new 3D video displays and Audio Return Channel capabilities. All are exceptionally well equipped to provide a superior music, home theater sound and video experience, with high build-quality and offering excellent value.

For Onkyo, a name that translates roughly to ‘sound harmony’ in Japanese, sound quality is preeminent. All these new receivers and HTiBs now decode lossless Dolby TrueHD and DTS-HD Master Audio bitstreams, and include new 192-kHz/24-bit Burr-Brown PCM1690 DAC’s that are highly resistant to clock jitter and provide a remarkable 113-dB dynamic range. The lineup includes Onkyo’s new easy-to-setup overlaid onscreen graphical display that lets the user watch the program in the background while using the function menus. Additionally, all 2010 HDMI v1.4 models include a new feature call HDMI Thru. HDMI Thru allows content to pass through to the TV when the receiver is in a standby state.

The new TX-SR608 7.2-channel THX-Select2 Plus certified receiver has new power amplifier section that uses three-stage inverted Darlington output topology, and a power boost from 90 to 100 watts. Audyssey DSX dimensional sound processing has been added to its predecessor’s Dolby PLIIz capabilities. Additionally, all video sources, including those using the new PC input, and regardless of source resolution, can be upscaled to big and beautiful 1080p via HDMI and Faroudja DCDi Cinema™. The TX-SR608 will also include a front HDMI input, a feature first introduced by Onkyo in 2009. The TX-SR608 will be available in April at an MSRP of $599.

The 5.1-channel TX-SR308 and 7.1-channel TX-SR508 round out this initial announcement of A/V Receivers from Onkyo. The TX-SR308 will be available in March with an MSRP of $299, a followed by the TX-SR508 in April for $399.

The HTiB package systems, which each consist of a receiver, speakers and a subwoofer, are the 5.1-channel HT-S3300 and 7.1-channel HT-S5300; the latter also includes an iPod dock. Thanks to the HDMI interface and the use of advanced Dolby and DTS codecs, all of these receivers and systems are also capable of decoding lossless Dolby TrueHD and DTS-HD Master Audio. The HT-S3300 will ship in March with an MSRP of $379, followed by the HT-S5300 in April for $599.

A third packaged system departs from the traditional HTiB form factor and uses a combination subwoofer and 3D Ready A/V receiver plus two front speakers. It uses Onkyo’s own Theater-Dimensional processor to create an immersive and convincing surround effect through just 2.1 channels. The HTX-22HDX has three HDMI v1.4 inputs, handles HD audio formats from DTS and Dolby; offers four distinct audio modes for gaming; and outputs for additional speakers. The HTX-22HDX will ship in May with a $349 MSRP.

“Onkyo’s 2010 entry-level product line represents a significant jump over last year’s line,” said Paul Wasek, Onkyo USA’s marketing manager. “We are excited to deliver this first wave of 3D capable products. By upgrading to 1.4, even on the least expensive HTiB, we have eliminated all HDMI pass-through products and allowed HD audio formats to be used across the line. The fact that consumers can now buy a THX-Certified receiver with 1080p upscaling, Burr-Brown DACs, PC input and more for under $600 shows Onkyo’s clear commitment to delivering performance and value to consumers.”

All of Onkyo’s receivers offer exceptional connectivity options with as many as six HDMI inputs, plus component and composite video, numerous stereo input jacks, optical/coaxial digital inputs, and the popular front-panel connections on many models. Two models include Sirius Radio connections, and all these receivers incorporate Onkyo’s proprietary Universal Port (U-Port) connector which simplifies connections to optional HD Radio tuners and iPod Docks (included with the HT-S5300).

Samsung Blu-ray Pricing For 2010

Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today announced the U.S. availability and pricing of the company’s next-generation Blu-ray Home Theater Systems. As announced at CES, the lineup includes the HT-C6930W, HT-C6730W, which received a CES “Best of Innovations 2010″ award, the HT-C7530W and entry-level HT-C6500 and HT-C5500. All five models introduce a new, no-grill speaker design. They also offer Samsung’s newly-introduced immersive Crystal Amplifier Pro technology, which ensures accurate sound reproduction. The HT-C6930W is a Blu-ray integrated home theater system that also includes 3D capability.

Series/Model Estimated Selling Price Availability
HT-C7530W $ 999.99   May 2010
HT-C6930W $ 899.99   April 2010
HT-C6730W $ 799.99   March 2010
HT-C6500 $ 649.99   March 2010
HT-C5500 $ 499.99   March 2010

“Samsung strives to deliver the best-in-class home theater experience at an affordable value,” said John Revie, senior vice president of Home Entertainment for Samsung Electronics America. “With this year’s lineup of Blu-ray Home Theater Systems, we’re kicking it up a notch by delivering a fully immersive home theater experience for every consumer – including 3D capability and lifelike, pristine audio quality – all with an elegant design in one easy to use system.”

Samsung HT-C6930 and HT-C6730W: Recipient of the CES “Best of Innovations 2010″ Award

The 1330W HT-C6930W and HT-C6730W are designed for the ultimate home theater aficionado and are the most powerful audio systems that Samsung offers with 7.1-channel 3D surround sound, bringing the viewer a fully immersive entertainment experience. Both offer Musical Room Calibration, which uses music to calibrate speakers instead of white noise. The HT-C6930W is distinguished by its 3D capability, delivering on Samsung’s commitment to providing an immersive 3D solution for home entertainment. Both systems introduce a built-in digital signal processor (DSP) that allows for realistic vertical 3D surround sound experience. Boasting 1080p video playback for both Blu-ray discs and standard DVDs, the units support the Dolby Digital Plus™, Dolby TrueHD™ and DTS-HD Master Audio high-definition audio formats. The systems include eight speakers; a wide center channel speaker, two HDMI inputs, a large subwoofer, two tower speakers and four surround speakers, including wireless rear satellite speakers.

The Samsung HT-C7530W: Perfect Balance of Design and Performance

Samsung’s 800W HT-C7530W takes home theater systems to new heights. Featuring Samsung’s nature-inspired Touch of Color™ (ToC™) design, the HT-C7530W matches modern interior design aesthetics while also complementing Samsung’s stylish HDTVs. The receiver’s cabinet has a wood-grain texture and is encased in a luxurious translucent material. The 5.1-channel system consists of two half-tall speakers, two wireless rear speakers, a center unit, a subwoofer, a Wi-Fi dongle, 1 GB embedded memory and 2HDMI inputs.

Samsung HT-C5500 and HT-C6500: Impressive Features in a Small Package

The 1000W HT-C5500 and HT-C6500 deliver the perfect home theater experience for small spaces. The systems feature 5.1 channel surround sound, advanced auto sound calibration , and a iPod/iPhone dock in a compact package that doesn’t sacrifice audio or picture quality. The HT-C6500 also includes 1GB of built-in storage, 2 HDMI inputs, and upgraded speakers.

Connected TV/Samsung Apps

Samsung’s Blu-ray Home Theater systems now include advanced connectivity features through Samsung Apps, the world’s first HDTV applications store. Samsung Apps provides an expanded, easy-to-navigate selection of content and applications from leading content providers and services like The Associated Press, Netflix, Pandora, Twitter, USA TODAY, and VUDU. Applications can be downloaded and viewed all while watching TV. More than 20 applications should launch by the end of March free of charge, with more to come.

In addition, the HT-C6930W, HT-C6730W and HT-C6500 have built-in WiFi connectivity while the HT-C7530W supports Wi-Fi through the included wireless dongle*. All new models include Allshare™ compatibility to allow content sharing among other DLNA® certified electronic devices within the network.

Most Successful Animated Film Series of All Time Available in 3D From DreamWorks Animation

Samsung Electronics Co., Ltd., a market leader and award-winning innovator in consumer electronics, today made another stride toward redefining the home entertainment experience by officially announcing the world’s first-available Full HD 3D LED TV and full lineup of 3D home entertainment products to consumers worldwide. Samsung also announced today the expansion of its strategic alliance with DreamWorks Animation SKG, Inc. (Nasdaq: DWA) to feature an exclusive offering of the Company’s beloved Shrek film series – which to date has grossed over $2 billion in worldwide box office – in its entirety in 3D for the first time ever.

To make 3D TV more accessible for consumers globally, Samsung unveiled a promotional program where everyone who purchases a 2010 Samsung 3D TV and 3D Blu-ray Player or Home Theater System will receive a 3D starter kit that includes two pairs of Samsung 3D active glasses and a first time, feature-length 3D Blu-ray version of DreamWorks Animation’s 2009 release, Monsters vs. Aliens (exclusive to Samsung products). Additionally, during the second half of 2010, the most successful animated film franchise of all time – DreamWorks Animation’s Shrek film series – will be available in 3D Blu-ray for Samsung home solutions.

“Samsung has been the number one company in the global TV market for four straight years, and we remain committed to leading the market by deploying new categories of entertainment like Full HD 3D LED TVs, on which consumers around the world will be able to enjoy their favorite content, including DreamWorks Animation’s Shrek franchise, in their homes,” said Boo-Keun Yoon, President of Visual Display Business Unit at Samsung Electronics. “With the widest range of options for 3D home solutions ever, Samsung continues to lead the home entertainment industry by liberating 2D content to 3D, and creating new, immersive experiences for consumers.”

“It is an incredibly exciting time for the industry at large, as we continue to see the proliferation of 3D in theaters globally at unprecedented rates and now – thanks to Samsung’s innovation leading the charge – the capability to deliver a truly premium 3D experience for consumers in their homes. We are thrilled to be able to offer audiences the exciting opportunity to bring the world and characters of all of our Shrek movies home with them this year in 3D,” said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation.

The news was delivered at Samsung’s Full HD 3D LED TV global launch press conference held in New York City today, one of several global events this week created by the company to invite influencers and consumers to enjoy all the capabilities of Samsung’s 3D technology leadership.

Global Product Availability

Samsung will launch the broadest line of 3D home entertainment products in 2010. Its 3D TV lineup includes the LED 7000/8000/9000 Series, LCD 750 Series, and the Plasma 7000/8000 Series. Available this month are the 3D capable 46″ and 55″ LED C7000, with the remaining 3D TVs rolling out over the next several months. Samsung is delivering 3D the way it was meant to be watched, combining the Samsung BD-C6900 3D Blu-ray player or the Samsung HT-C6930W 3D Blu-ray integrated home theater system, stylish 3D active glasses and movie in Blu-ray 3D. The result: Full HD with lifelike depth and color clarity at home.

First to Market Full HD 3D LED TV Raises Bar for TV Excellence

This year’s premium LED TV models, the C7000, C8000 and C9000, feature Samsung’s Real240Hz™ refresh rate technology and Samsung’s proprietary built-in 3D processor that is compatible with major 3D format standards. Samsung’s 3D technology and a faster panel optimized for 3D work together to deliver an immersive viewing experience. When not in the 3D mode, you’re back to watching one of the best performing HDTVs on the market with the push of a button.

The LED TVs come with Internet@TV connectivity which includes the world’s first HDTV app store, Samsung Apps, allowing users to download and view applications on their TV screens. The 3D LED TVs are also the highest performing and most eco-conscious HDTV products Samsung has ever released, all exceeding the more stringent EnergyStar 4.0 guidelines.

Taking the Wonder of 3D to people’s home

In the US, Samsung is launching a holistic marketing campaign under the name “Dedicated to Wonder,” a high-profile marketing effort that includes television advertising and the first 3D Cinema advertising (Spot?) for a consumer electronics brand. Samsung assembled an elite production crew, including the Oscar-winning director of photography, Mauro Fiore, and is bringing the wonder of the 3D experience to life with this new marketing campaign. New commercials will begin hitting the air this week, highlighting Samsung’s 3D technology and the wonder it brings to the home entertainment experience.

Samsung’s in-store display plan is also key to exposing consumers to the technology and educating them on the value of 3D. Samsung’s internal research shows that while awareness of 3D technology is high, less than a third of consumers have had any experience with it. For this reason, Samsung is strengthening marketing activities in an effort to make it easier for consumers to experience 3D. In 2010, consumers can expect to experience this immersive experience in more than 5,000 stores across the nation. Displays will start being deployed later in the month.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About DreamWorks Animation

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 18 animated feature films, including the franchise properties, Shrek, Madagascar and Kung Fu Panda. DreamWorks Animation’s three feature film releases in 2010 are How to Train Your Dragon, Shrek Forever After and Megamind.

Samsung Pricing on Newest LED HDTV’s

Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced the U.S. availability and pricing of its award-winning LED HDTVs. Samsung has delivered the largest LED TV lineup with eight series ranging from 19 to 65 inches, with select series delivering the most immersive 3D experience. Samsung’s LED TV lineup will begin to roll out in retail this month.

Series/Model Estimated Price Size (inches) Availability

UN55C9000 $6,999.99 55″   
UN46C9000 $5,999.99 46″ 
UN65C8000 $4,999.99 65″ 
UN55C8000 $3,499.99 55″ 
UN46C8000 $2,799.99 46″ 
UN55C7000 $3,299.99 55″ 
UN46C7000 $2,599.99 46″ 
UN40C7000 $1,999.99 40″ 
UN55C6800 $2,999.99 55″ 
UN46C6800 $2,299.99 46″
UN65C6500 $4,499.99 65″ 
UN55C6500 $2,799.99 55″ 
UN46C6500 $2,099.99 46″ 
UN40C6500 $1,699.99 40″ 
UN32C6500 $1,199.99 32″ 
UN60C6300 $2,999.99 60″ 
UN55C6300 $2,499.99 55″ 
UN46C6300 $1,699.99 46″ 
UN40C6300 $1,399.99 40″ 
UN55C5000 $2,299.99 55″ 
UN46C5000 $1,499.99 46″ 
UN40C5000 $1,199.99 40″
UN32C5000 $849.99 32″ 
UN32C4000 $699.99 32″
UN26C4000 $549.99 26″
UN22C4000 $429.99 22″
UN19C4000 $379.99 19″

“Our commitment to innovation has always been strong. We’re not only delivering elegant design and eco-friendly energy consumption, but we’re adding a new dimension to superior home entertainment through a broad lineup of 3D LED TVs,” said John Revie, vice president of Home Entertainment for Samsung Electronics America. “We are passionate about this year’s LED TV lineup as we once again raise the bar on technology innovation by delivering a superior TV experience and leadership in the HDTV space.”

Built-in 3D

This year’s premium LED TV models, the C7000, C8000 and C9000, feature Samsung’s Real240Hz™ refresh rate technology and Samsung’s proprietary built-in 3D processor that is compatible with major 3D format standards. While the TVs are optimized for viewing 3D content, the built in 3D processor lets you render 2D content into 3D in real time.

Combined with the company’s 3D Blu-ray player or home theater system (BD-C6900 and HT-C6930W), and unique Samsung-designed 3D Active Glasses, Samsung offers a total 3D solution for home entertainment. To further kick-start the 3D experience, consumers, for a limited time, will receive a free 3D Starter Kit with the purchase of a Samsung 3D HDTV and either the Samsung BD-C6900 3D Blu-ray Player or the HT-C6930W 3D Home Theater System. Included in the kit is a 3D version of “Monsters vs. Aliens”® and two pairs of Samsung 3D Active Glasses.

Unsurpassed Picture Quality with Precision Dimming

Samsung’s LED C8000 and C6800 include Samsung’s Precision Dimming technology that merges the advantages of LED edge-lighting with the control of local dimming technology in directly back-lit LED televisions. Precision Dimming uses an array of special LEDs that create diamond-shaped areas of light to illuminate objects on the panel. These areas can vary in size and shape according to the light required, and an algorithm calculates where the light should be targeted to intensify contrast. The result: higher contrast ratios, deeper blacks, vibrant colors and enhanced energy efficiency.

Connected TV and Samsung Apps

The LED 6500, 6800, 7000, 8000 and 9000 come with Internet@TV connectivity which includes Samsung Apps, allowing users, with internet access or a wireless network with our Link Stick* (or similar), to download and view applications on their TV screens. Samsung Apps provides consumers with a broad selection of content and applications from leading services like The Associated Press, Netflix, Pandora, Twitter, USA TODAY, and VUDU. More than 20 apps should launch by the end of March, with more to come.**

Also included is Allshare™ for wireless connectivity and multimedia sharing across DLNA® Certified devices, allowing consumers to wirelessly transfer photos, movies and music from PCs, mobile phones and digital cameras to their TV for big screen viewing at home with friends and family.

Focus on Design

In 2010, Samsung builds on its tradition of innovative design by introducing narrower bezels and brushed metal frames in silver and black – pushing the limits beyond the familiar black bezels of many HDTV’s. The LED TVs are very slim, with the 7000 Series measuring one-inch, and LED C8000 measuring 0.9 inches and the LED C9000 measuring a pencil thin 0.3 inches. For select models, Samsung also developed a groundbreaking four-legged quad stand that makes the TV look more like furniture and a new “mystic earth” Touch of Color™ (ToC™) design scheme with chrome edging to better match a living room’s décor. The new LED TVs match Samsung’s 2010 line of Blu-ray players and home theater systems.

Green Efficiency

All these functionalities are delivered without compromising on the energy efficiency that Samsung LED TVs are known for and meet even higher standards of sustainability. They all exceed the more stringent EnergyStar® 4.0 guidelines, and are slimmer and lighter for easier shipping and storing. The 2010 LED TVs are the highest performing and most eco-conscious HDTV products Samsung has ever released.

The Touch Screen Remote Control

The C9000 Series come equipped with a premium 3-inch color touch-screen remote control – which features a live feed of the channel you’re currently watching. For the C9000 only, the easy to use, full touch-screen remote control comes complete with an earphone jack and Twin View, which lets you watch TV or Blu-ray DVD titles on the remote or TV at the same time. The remote includes Allshare and a QWERTY keyboard for the LED C7000, C8000 and C9000, and at 2.4 Ghz, its integrated Wi-Fi and infrared technology controls the TV, STB and AV devices with on-screen buttons. The touch screen remote is available as an accessory for the LED C7000 and C8000, as well as select LCD and Plasma Series.

Accessories

The LinkStick makes it easy to connect to online content and acts like a thumb drive. When connected to a USB 2.0 port, it allows for online connectivity, offering easy access to Samsung Apps and InfoLink™ RSS data.

Samsung’s innovative ultra-slim wall-mount solutions enhance Samsung’s latest ultra-thin televisions by reducing the gap between the TV and the wall to a mere 0.6 inches, making the experience similar to hanging a picture frame. They feature a unique cord system to help you stay untangled for a neat and organized appearance. The wall mounts come in two versions that support various TV models.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

AVATAR 3D Blu-Ray Disc and DVD World Release Dates Announced

Twentieth Century Fox Home Entertainment today announced that it will launch director James Cameron’s history-making motion picture AVATAR on Blu-ray Disc and DVD on Thursday, April 22.

AVATAR on Blu-ray presents the ultimate high definition experience for home viewing audiences. Fans around the world will soon be able to discover every detail and relive every moment of James Cameron’s AVATAR in the comfort of their own home. Blu-ray is recognized for presenting optimal picture and sound, and now AVATAR’s masterful cinematography, art direction and visual effects will lend itself to awe-inspiring clarity when you become absorbed in the extraordinary all-encompassing experience in the living room.

Since its global theatrical release last December, AVATAR has continued to make motion picture history. Written by James Cameron and produced with his long-time collaborator Jon Landau, AVATAR stars Sam Worthington, Zoë Saldana, Sigourney Weaver, Stephen Lang, Michelle Rodriguez, Giovanni Ribisi, Joel David Moore, CCH Pounder, Wes Studi and Laz Alonso.

Oscar® and Golden Globe® winning epic is the highest grossing film of all time, taking in over $2.6 billion in worldwide box office. Director James Cameron takes audiences to a spectacular world beyond imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization. AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the epic nature of the story.

AVATAR will be available on Blu-ray Disc and DVD everywhere in the United States and Canada on Earth Day, April 22. Please see below for additional release dates around the world:
FRANCE – April 21
BELGIUM – April 21
NETHERLANDS – April 21
SPAIN – April 21
CHINA – April 22
BRAZIL – April 22
RUSSIA – April 22
NORTH AMERICA – April 22
GERMANY – April 23
JAPAN – April 23
SWITZERLAND – April 23
MEXICO – April 23
UK – April 26
DENMARK – April 27
NORWAY – April 28
SWEDEN – April 28
NEW ZEALAND – April 28
AUSTRALIA – April 29
FINLAND – April 30
ITALY – May 6

About Twentieth Century Fox Home Entertainment

A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets — from mass merchants and warehouse clubs to specialty stores and e-commerce – throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.

3D Cinema Advertising Campaign by Samsung

Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, will be the first electronics company in the U.S. to launch a 3D cinema advertising campaign to highlight the wonder of Samsung’s new 3D LED TV.

Global media agency network Starcom MediaVest Group developed the media plan for the new 3D cinema marketing effort on behalf of Samsung, working in collaboration with NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology.

Premiering on April 2, 2010, and running through July, Samsung’s new 3D TV cinema campaign will be seen nationwide prior to several highly-anticipated 3D films in select movie theaters in the NCM Cinema Network – the nation’s largest digital in-theater network comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other leading exhibitors across the U.S.

To showcase Samsung’s cutting-edge 3D cinema advertising creative, NCM will integrate unique new 3D elements into its FirstLook digital entertainment and advertising pre-feature program to coincide with the campaign launch. Designed with the audience in mind, NCM’s FirstLook provides a high-quality entertainment experience for patrons and an engaging marketing platform for advertisers.

“We believe that the best way to generate excitement for our cutting-edge 3D TVs is by presenting them in the most engaging 3D environment that exists today – the cinema,” said Peggy Ang, vice president of marketing communications at Samsung Electronics America. “Samsung is the leading innovator in 3D TV technology and it is only natural that we be the electronics industry forerunner in 3D advertising as well.”

Samsung’s new :30 second 3D spot, entitled “Wonder-full,” was created by Leo Burnett and an elite production crew, including the Oscar-winning director of photography, Mauro Fiore, to bring the wonder of the 3D experience to life. Asking, “Ever wonder how amazing it would be to experience life in another dimension?” the spot introduces audiences to a new dimension in TV – the Samsung 3D LED TV. The wonder of Samsung is illustrated using the latest 3D digital cinema technology, which has captivated moviegoers across the globe. The 3D cinema spot is part of a new holistic marketing platform, called “Dedicated to Wonder,” that speaks to the pride and passion Samsung has in creating moments of Wonder when consumers use Samsung products.

“Samsung has long been an innovator in cinema advertising, so working together with them on the launch of their first 3D campaign was a great opportunity,” said Cliff Marks, NCM Media Networks’ president of sales and marketing. “While 3D is just the latest arrow in the quiver for marketers to use to engage movie audiences, it will be exciting to see how exceptional brands like Samsung continue to evolve creatively in our larger-than-life medium.”

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About Starcom MediaVest Group

Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of highly specialized consumer contact companies. SMG’s global organization includes strategic marketing communication architects who are highly specialized in media management, response media, internet and digital communications, as well as multicultural, entertainment, gaming, sports, sponsorship, event marketing and media. With nearly 6,200 employees in 110 offices worldwide, SMG delivers brand-building results for many of the world’s leading companies. It is part of Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577).

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater network covers 171 Designated Market Areas® (49 of the top 50) and includes approximately 16,800 screens (15,400 digital). During 2009, approximately 680 million patrons attended movies shown in theaters currently included in NCM’s network (excluding Consolidated Theatres). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing approximately 40 entertainment-related Web sites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 41.5% interest in and is the managing member of National CineMedia LLC.

Cablevision Set To Bring 3D Content in the Home With RealD

RealD, a leading 3D technology provider for cinema, home and professional applications, and Cablevision Systems Corp. (NYSE:CVC) , one of the nation’s leading media and entertainment companies, announced today that Cablevision has licensed the stereoscopic RealD Format for the delivery of high definition 3D content to the home. Through this licensing agreement, Cablevision’s content providers will be able use RealD tools to format their 3D content and deliver it to millions of homes in crisp, clear high definition 3D. The delivery of RealD Format content is compatible with Cablevision’s current HD broadcast and on-demand systems and works with existing HD set-top boxes

The RealD Format will first be utilized for the March 24th MSG (NASDAQ: MSG) telecast of the Rangers vs. Islanders hockey game from Madison Square Garden, the first network hockey telecast ever produced in 3D and the first time a live 3D sports telecast will be available to homes in the U.S. In addition to the game’s 3D telecast available to Cablevision subscribers in the Tri-state area with 3D-enabled TVs, a special viewing party will be held at the Theater at Madison Square Garden utilizing the RealD Format for content delivery and RealD’s XL Cinema System for projection on the big screen.

“3D content in the home is the next frontier in premium entertainment and we look forward to providing our customers with an unmatched 3D experience in cooperation with RealD,” said Jim Blackley, Cablevision’s senior vice president of engineering and technology. “We’ve been extensively testing the RealD Format and believe it is the highest quality and most broadly compatible method for delivering 3D video to our customers.”

“This agreement with Cablevision marks another milestone in the emergence of 3D entertainment in the home,” said Michael V. Lewis, Chairman and CEO of RealD. “Now Cablevision customers who have 3D television sets will be able to experience high definition 3D from the comfort of their living room beginning with the Rangers vs. Islanders game.”

The RealD Format builds on the company’s patented side-by-side 3D formatting technology and is capable of delivering crisp, clear, high definition 3D to the home utilizing all channels of the existing HD broadcast infrastructure. Cablevision has chosen to use the side-by-side method as its primary method of delivering 3D content due to its ability to deliver high-quality progressive and interlaced video over existing infrastructure including existing HD set-top boxes and DVRs.

About RealD

RealD is a leading global licensor of innovative 3D technology solutions that enable a premium 3D visual experience. We license our RealD Cinema Systems to motion picture exhibitors to allow them to show 3D motion pictures and alternative 3D content. We also provide our RealD format and related technologies to content providers and consumer electronics manufacturers to enable 3D content creation, delivery and viewing in the home or elsewhere on high definition televisions and other displays. Our cutting-edge 3D technologies have also been used for mission-critical applications such as piloting the Mars Rover, robotic medical procedures and exploring the human genome. www.reald.com

About Cablevision

Cablevision Systems Corporation (NYSE:CVC) is one of the nation’s leading media and entertainment companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company’s advanced telecommunications offerings include its iO TV® digital television, Optimum Online® high-speed Internet, Optimum Voice® digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision operates several successful programming businesses, including AMC, IFC, Sundance Channel and WE tv, through Rainbow Media Holdings LLC, and serves the New York area as publisher of Newsday and other niche publications through Newsday Media Group. In addition to these businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York’s famed Radio City Music Hall, the Beacon Theatre, and the Chicago Theatre, and owns and operates Clearview Cinemas.

ESPN 3D TV Coming From DirecTV

Continuing to lead the 3D revolution by offering customers new dimensions in sports programming, DIRECTV will add ESPN 3D, the industry’s first 3D sports television network, to its upcoming 3D lineup that will offer three dedicated 3D channels, including DIRECTV’s newly named linear 3D channel, N3D(TM) powered by Panasonic. Launching in June, millions of DIRECTV HD customers will have access to ESPN’s entire 3D programming lineup, including up to 25 2010 FIFA World Cup matches.

ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match, featuring South Africa versus Mexico. Other events to be produced in 3D include X Games 16, 2010 college football ACC Championship, 2011 BCS National Championship game, college basketball and NBA games in 2011. DIRECTV HD customers who subscribe to ESPN will receive ESPN 3D at no additional cost.

“Watching ESPN’s comprehensive lineup of sports programming in 3D will be like having your own virtual seat at all of your favorite sporting events around the world. We are excited to be the first and only distributor to announce the launch of ESPN 3D and we look forward to announcing additional 3D partners throughout the year,” said Eric Shanks, executive vice president, DIRECTV Entertainment.

“ESPN and DIRECTV recognize the groundswell effect 3D has already had on the television industry in the last few months. This agreement is the first step in providing sports fans access to exciting, dynamic content, as well as providing our affiliates new opportunities to provide cutting-edge product offerings to their subscribers,” said David C. Preschlack, executive vice president, affiliate sales and marketing, Disney & ESPN Networks Group.

In addition to N3D(TM) powered by Panasonic, which will deliver the best 3D programming from programmers such as AEG/AEG Digital Media, CBS, Fox Sports/FSN, Golden Boy Promotions, HDNet, MTV, NBC Universal and Turner Broadcasting System, Inc., DIRECTV will also offer a 24/7 3D pay per view channel and a 24/7 3D DIRECTV on Demand channel, beginning this June.

This June, DIRECTV HD customers will receive a free software upgrade enabling them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV.

LG Introduces First LED Backlit 3D TV

LG announced this Thursday that its upcoming LX9500 will be the worlds first HDTV set to combine a fully-LED-backlit LCD with 3D support.

Word regarding the LX9500 first surfaced last month, when a leaked document revealed LG’s roadmap for the coming year. LG opted not to comment on the legitimacy of last month’s leak, however the new 3D LED TV has now been confirmed.

The LX9500 will be available in two models, one coming in at 47 inches, and the other a larger model measuring 55 inches. Both of these thin 1080p LED sets come packed with a whole host of features, including USB 2.0, HDMI, integrated Skype software, and of course 3D support.

The sets, which do require you to wear USB-powered glasses, should arrive in Korea within the coming months, beating rival Samsung to market. It’ll launch in Europe and the US this May. No pricing details were provided for global markets, but when the LX9500 launches in Korea it is expected to cost around 4.7million South Korean Won, which is roughly $4,000.

Panasonic and Samsung Hustle to Advertise 3D TV

We have gone to great pains in making you aware of 3-D TVs, and the technological revolution that, manufacturers claim, they will foment upon their release. After having the opportunity to peruse various companies’ offerings at CES this January, we were candid with you in our ambivalence, and our opinion holds firm four months later. It’s reckless, if not impossible, to endorse or reject a technology in such a fetal stage. While we pundits urge caution, though, manufacturers are busy pushing for consumption.

According to a recent overview by the New York Times, manufacturers like Panasonic and Samsung are both hustling to configure marketing and advertising campaigns. In order to promote their respective 3-D TV lines, Panasonic has dispatched 18-wheelers equipped with 3-D demo stations, LG has been airing 30-second commercials for its 3D-capable Infinia line, and Samsung has shelled out $100 million for promotion, some of which has gone to a 30-second commercial shot with the same technology used in ‘Avatar.’

For our part, we’d much rather see quality content than flashy commercials, and, until we get the former, we’ll be holding on to our money. We’d rather be considered late to the party than write a $3,000 check so that we can watch the same copy of ‘Shrek 2: 3-D’ over and over again.

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